Elise Densborn (Splendid Spoon) - From Customer to Co-CEO

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4 • 739 Ratings

🗓️ 25 January 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Elise Densborn is the co-CEO of Splendid Spoon, a direct-to-consumer meal delivery platform that offers ready-to-eat, plant-based meals. Densborn was first introduced to Splendid Spoon as a customer. After over a decade in the finance industry, she joined the Splendid Spoon team as a consultant in 2018 and quickly rose through the ranks in permanent roles as VP of finance and insights and COO, becoming co-CEO in 2021. In this conversation with Stanford lecturer Emily Ma, Densborn shares the advantages and challenges of being a woman and co-CEO at the intersection of food and technology.

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Transcript

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0:00.0	Who you are defines how you build.
0:05.0	This is the Entrepreneurals Thought Leaders series.
0:09.0	Brought to you by Stanford E-Corner.
0:13.0	Hello everyone. My name is Emily Ma and I welcome all of you to the
0:19.0	Winter 2023 Entrepreneurals Thought Leaders series,
0:22.6	presented by the Entrepreneurship Center
0:24.7	in the Stanford School of Engineering and Basis,
0:27.4	which is the Business Association
0:29.0	for Stanford Entrepreneurial Students.
0:31.2	I am so excited to introduce all of you
0:34.0	to my friend Elise Densborn to the Entrepreneurals Thought Leader series.
0:37.5	Elise is the co-CEOOO Splendid Spoon, a direct-to-consumerer meal delivery platform that offers
0:43.4	ready-to-eat-eat-based meals.
0:45.3	Elise was first introduced to Splendid Spoon as a customer.
0:49.7	Over a decade in the finance industry, she joined the Splendid Smooth team as a consultant in 2018
0:55.3	and quickly rose through the ranks in permanent roles as the Vicky of Finance and Insights,
1:00.7	then CEO, C.O, then becoming co-CEO in 2021. Since the decision to become co-CEO with Nicole Centeno,
1:10.4	they have expanded the menu to over 65 meal options,
1:14.6	doubled the growth rate since 2020,
1:16.6	and recently closed a 12 million Series B round.
1:20.6	Elise believes that food is the source for joy and connection,
1:24.6	and plant-based is the future for both people and the planet.
	...

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