Ep 071: Appointing a Chief Planning Officer to Ensure Firm-Wide Consistency in Financial Planning Advice with Peggy Ruhlin
Financial Advisor Success
Michael Kitces
4.8 • 696 Ratings
🗓️ 8 May 2018
⏱️ 96 minutes
🧾️ Download transcript
Summary
Peggy Ruhlin, CFP board member and CEO of Budros, Ruhlin and Roe, joins us on the show to share her experience and financial planning journey. She goes into depth about her firms unique process that ensures all clients get the same treatment and experience. Peggy gives us the details of what they offer regarding planning and investment services and talks about how their clients actually requested they get more involved in the investment area.
For show notes and more visit: https://www.kitces.com/71
Transcript
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| 0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with financial planner, |
| 0:08.4 | speaker and consultant Michael Kitsis to hear stories of how leading financial advisors |
| 0:13.6 | navigated the inevitable challenges that arise on the path to success and get insight from leading |
| 0:19.2 | industry consultants about how to break through to the |
| 0:22.0 | next level in your advisory business. And now here's your host, Michael Kitsas. Welcome, everyone. |
| 0:29.2 | Welcome to the 71st episode of the Financial Advisor Success Podcast. My guest in today's podcast |
| 0:35.1 | is Peggy Rulin. Peggy is a partner and the CEO of Budros Rulin in Roe, a wealth management firm in Columbus, Ohio, |
| 0:41.5 | that oversees nearly $2.5 billion of assets under management for nearly 700 affluent clients. |
| 0:47.6 | What's unique about Peggy and her firm, though, is the way that they have focused on systematizing |
| 0:51.7 | the financial planning recommendations they make within the |
| 0:54.2 | firm across all their advisors to ensure that every client in the firm truly receives consistent |
| 1:00.0 | advice and a consistent planning experience across the firm's five planning teams. |
| 1:04.6 | In this episode, we discuss in depth the firm's approach to making their financial planning |
| 1:09.0 | more consistent, including regular |
| 1:11.1 | collaborative studies meetings one Monday a month, peer-to-peer presentations on a quarterly |
| 1:15.7 | basis to review unique planning cases, a bi-weekly financial planning committee meeting to |
| 1:20.7 | discuss what the firm's standard recommendations will be on various planning issues, |
| 1:25.1 | creating a wealth management resource library to catalog them, |
| 1:28.4 | and appointing a chief planning officer to be responsible for it all, just as the firm has a chief |
| 1:33.0 | investment officer to do the same in standardizing the firm's investment process. |
| 1:37.5 | We also talk about the evolution of how Bujer's Rulin and Rowe has done business with clients |
| 1:41.8 | over the past 30 years that Peggy has been there. |
... |
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