Hello and welcome to Business 300. My name is Philip Kulenshov and this is 300

seconds about business. We're all a busy people so I have five minutes or less to get my point across.

Five minutes go by quickly. The idea is for things not to drag out. You want the same idea manifested in your business execution.

Execution in business, whether it's related to growth, improvement, correction, or any other area, demands a certain level of speed and action.

The norm out there in the world is to move much slower.

The typical amount of things that an average person gets done on a week-by-week basis isn't

very much.

There usually isn't too much actual progress made by most people.

But in business, you have a natural motivator to keep you going, a personal incentive to whip you into action.

Profit. Both the need for profit and the opportunity for profit drives a business person to move

quickly. The life of his business and the future of his ambitions are both on the line,

both dependent on him moving quickly and taking action. If a business person doesn't move,

he won't arrive. But I thought the goal is to

serve the customer well, and profit is just a byproduct of and a feedback loop for serving the customer.

Why am I now saying that profit is an incentive? Profit as incentive is not bad or all. It would be bad

if we didn't care about being fruitful. We should be driven to abound in much fruitfulness. Profit is a

metric of our fruitfulness. A farmer plows with hope and sows seed with the intention of harvesting.

The one who sow sparingly will reap sparingly, and the one who sows bountifully will reap bountifully.

We aim to reap, and so we sow. We should be driven to make as much profit as possible.

Profit as incentive is good for always, but especially in the beginning of your business journey,

profit as incentive has much to do with training our character of execution,

a character of getting things done, because profit is a tutor for productivity.

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