Ep.16 - How to build a brand with Ghost Lifestyle

Don't Be Sour

Maxx Chewning

Entrepreneurship, Personal Journals, Business, Society & Culture

5 • 759 Ratings

🗓️ 5 September 2022

⏱️ 102 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we sit down with the founders of Ghost Lifestyle/Energy and learn how the company has absolutely taken over the sports nutrition category over the last 6 years. Learn about how to build a brand and stand out, even in the most saturated of markets. From licensed energy drinks to epic parties, Ghost shows you how it's done.

Watch this episode and subscribe to @Don't Be Sour

➜ Subscribe to Ghost on YouTube https://www.youtube.com/c/Ghostlifestyle

➜ Dan's Instagram - https://www.instagram.com/danplourenco

➜ Ryan's Instragram - https://www.instagram.com/ryanphughes

Follow Maxx on IG https://www.instagram.com/maxxchewning

Subscribe to Maxx on YouTube @Maxx Chewning

Transcript

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0:00.0	What is ghost lifestyle and why is this so damn popular?
0:03.7	I think it started as just a cool way to engage with you.
0:07.7	I need to know what's in the fucking thing, man.
0:10.4	It sucks.
0:11.1	I will say this if anybody out there is thinking about starting a brand, like the best advice I could give is girls just want to have fun.
0:17.3	I got an actual boner.
0:18.8	That's ghost in a nutshell.
0:20.7	Probably the number one DM I get. Pleaseer. That's ghost in a nutshell. Goh!
0:22.2	Probably the number one DM I get.
0:22.9	Please be a dick.
0:23.8	It was a dick.
0:24.9	That's what the people need.
0:26.7	Everyone wants a little bit of max in their mouth.
0:27.2	Yes.
0:28.7	It's a bold strategy, cotton.
0:30.6	We wanted to challenge how big we can make this.
0:32.7	Side effects of this collab, penis enlargement.
0:38.2	Especially because you're just so freaking vascular. Is that like the G-spot? Something like that. Yeah. Oh, look at that, man.
0:38.9	That's sick.
0:50.6	Ladies and gentlemen, welcome back to Don't Be Sour, the most energized podcast in the world.
0:57.3	This one, big number 16, with not only the owners of ghost lifestyle, ghost energy,
1:00.7	but former NFT holders.
	...

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