4.6 • 949 Ratings
🗓️ 10 March 2025
⏱️ 5 minutes
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The wonder of business and free enterprise enables this vision and is a necessity without which human flourishing is impossible. The recipient of value is a customer. And the giver of value is a business, or more personally, a business owner.
It's a feedback loop of value upon value, or blessing upon blessing, and it all starts with the business owner's agency. Owning a business is good. That can be, and is to be taken both ways. It's good for the business owner. But, more importantly, it's good for others - for those whom the business owner is serving. That's because a business owner delivers value.
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0:00.0 | Hello and welcome to Business 300. My name is Philip Kulenshov and this is 300 |
0:11.9 | seconds about business. We're all a busy people so I have five minutes or less to get my point across. |
0:25.2 | I'll be done before you know it. Just give me five minutes. |
0:31.1 | The phrase delivering value assumes two parties. There's the object, the party who is receiving the value, and there's the subject, the party delivering it. The object is first and primarily |
0:36.4 | so, the customer. The customer is the main |
0:38.9 | recipient of value. There are other recipients in the business context, but all other recipients |
0:43.7 | of value are only recipients as they participate in being the subject of that phrase. All |
0:49.2 | other recipients of value in a business, employees, suppliers, and even business owners receive value only as they |
0:55.7 | give it and in proportion to what they give. Yes, employees and suppliers receive value, but they do |
1:01.3 | so in the context of giving value. So when I say delivering value, I'm saying that there are receivers |
1:07.7 | and givers, but the givers also receive when they give. This is the way God has structured our lives. He made us with agency, giving us the ability and responsibility to initiate an act. The golden rule, due to others as you would be done by, is demonstrating that sort of initiative. The golden rule is supply economics. We're here to produce. And when we |
1:29.4 | produce and give, we receive and return. When we give blessing, we receive blessing. When we give value, |
1:36.3 | we receive it. And the amount of blessing and value we receive back in return is more than what we give. |
1:42.6 | We sow one kernel and reap 30. We bless and then are |
1:46.2 | blessed even more. This is why Jesus said it is more blessed to give than to receive. The party |
1:51.7 | doing the blessing is also the party being blessed more. This includes employees and suppliers, |
1:57.4 | the parties who give value also receive value, but the party on the front end of all the value delivery is the owner of the business. |
2:04.6 | Before the suppliers and before the employees, the owner is to be the one creating and delivering value to others. |
2:10.6 | The owner is the one ultimately providing the experience for everyone else. |
2:14.6 | The customer experience belongs to him and he invites employees and suppliers to participate alongside him as he then provides them with a certain experience as well. |
2:23.3 | It's on him to provide and sustain all of that value. Business owners are to be givers. |
2:29.3 | So the owner is responsible to deliver value, to bless others. And like I've already mentioned, blessing others is itself a blessed thing to do. |
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