Ep 172 - The Art of Gift Giving with John Ruhlin

What's Next with Eric Wood

Eric Wood

Sports

5 • 714 Ratings

🗓️ 28 September 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar’s Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies.

John’s unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.

John is an author of the book "Giftology," how you can reach relationship retention and growth through constant gratitude. Today on the show, Eric and John get into several different topics, including:

(2:30-11:05) - Career journey. John's pivot into the business world

(11:05-13:20) - Take care of the family

(13:20-19:45) - Keep showing up

(19:45-24:25) - How to approach big business. Gift giving from professional sports franchises

(24:25-32:15) - Personalized gift ideas

(32:15-39:10) - Family gift expectations. Morning routine.

And much more. Rate, review and subscribe to the show today!

Preorder Eric's new book "Tackle What's Next" today: https://ericwoodmedia.com/book/

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https://papsjerky.com/

Transcript

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0:00.0	It's embarrassing what some pro sports teams will give to their most valuable relationships.
0:10.0	And it's, it's, it really they're spending, you know, it's like, hey, you know, you're a $2 million, you're a sponsor.
0:17.0	Hey, we sent you some cupcakes with the logo on it. Like, are you serious right now?
0:21.6	First off, I don't even eat sugar.
0:23.6	Or what, like, and like you spent $20 basically to show me that I don't matter.
0:29.6	You spent money, it would have been better, like you said, handwrite a note, really thoughtful, take an hour, write a handwritten note,
0:35.6	then to put a physical form of FU.
0:38.3	Like, you don't matter, it's generic.
0:40.3	I'm making it all about me and the brand.
0:42.3	Like, a gift doesn't have your logo on.
0:44.3	A gift is all about the recipient.
0:46.3	So, the, when I say that, like, sometimes CEOs or owners of pro sports teams
0:52.3	or really any organization, they'll slide down in their chair
0:55.4	and they're like, you know what, you're right.
1:00.7	Welcome to What's Next with Eric Wood, where we will prepare you to make your what's next in life
1:05.2	your best yet. Our next guest is John Rulin. And John is the founder of the ruling group
1:10.6	that has worked with some of the biggest
1:12.0	sports teams and companies in the world and has created gifting packages that have helped
1:16.6	them grow their business, open doors, and strength of relationships.
1:20.5	You will grow personally and professionally listening to John's words.
1:24.7	And I can't wait to share this conversation with you.
1:27.1	If you haven't already, please rate, review, and subscribe to the podcast wherever you tune in
	...

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