Ep. 174: Alex Heiche (Sound Royalties)

And The Writer Is...with Ross Golan

And The Writer Is

Unknown, Music Interviews, Songwriting, Music, Songwriters, Education, Interviews, Music Creation, Artists

4.9 • 1.1K Ratings

🗓️ 10 August 2023

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re excited to announce a special bonus interview with Alex Heiche, the CEO & Founder of our incredible supporters, Sound Royalties. Ross recently sat down with Alex to discuss the artist-friendly royalty funding services they provide. Read below to find out more about Sound Royalties and listen to this conversation on any platform you find your podcasts!

Alex founded Sound Royalties in 2014 with the vision of providing funding to music creatives without ever taking ownership of the underlying copyrights. Its unique business model, tailored to creatives’ individual needs, lets creators keep 100% ownership of their copyrights while providing ongoing cash flow during the term of the advance. The company works with all types of royalty streams to maximize a creative’s options, going far beyond solely music streaming platform revenues. To serve its thousands of customers in 16 countries, it works with more than 130 PROs, publishers, labels, and distributors across three continents and maintains an international network of representatives who know their region’s music professionals.

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Transcript

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0:00.0	Welcome to And The Writer Is with Ross Gollum.
0:13.9	There are millions of singers, thousands of artists and only 40 songs per genre at a time.
0:20.2	These are the stories of the hottest creatives, the most inventive legends, artists, songwriters,
0:25.8	executives, and more.
0:27.9	Follow our socials and share your music with the And The Writer Is community.
0:33.0	See you all there and now here's this week's episode.
0:41.8	Hey, this is Ross Gollum from And The Writer Is.
0:44.8	I have a special friend here today to talk about something that many songwriters need,
0:52.4	which is a little financial stability in this crazy, unstable industry.
0:58.6	So I'd like to introduce ladies and gentlemen, Alex Hike from Sound Royalties.
1:05.5	Welcome to And The Writer Is, my friend.
1:08.4	Oh, great intro.
1:09.4	Thanks, Ross.
1:10.1	I appreciate that.
1:10.9	I'm happy to be here.
1:12.2	So I would like you to explain what Sound Royalties is because a many songwriters have heard of it
1:22.0	or it sounds familiar, but they don't really understand what it is.
1:25.8	So tell me a little bit about what it is and how Sound Royalties got started.
1:31.0	Sure, sure.
1:32.1	I'll start with how it got started and then how it evolved to what we've created today.
1:37.5	So I came from a software and a high tech background.
1:41.9	And in 2013, decided to make the leap into the music industry.
	...

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