Ep 242: Suzanne Kendrick of Wine-Searcher.com, the Democratizer of Wine Shopping
Wine for Normal People
Wine for Normal People
4.6 • 1.5K Ratings
🗓️ 18 August 2018
⏱️ 47 minutes
🧾️ Download transcript
Summary
In this podcast I have a fascinating conversation with the head of Global Growth for www.wine-searcher.com, Suzanne Kendrick. The company is based in New Zealand and they are the ultimate intersection between tech and wine -- essentially the Google of wine prices.
From their site,
"The Wine-Searcher database and search engine bring together wines and prices from merchants around the world. It was created in 1999, and is now used by millions to locate, compare and purchase wines. The database grows daily and is constantly monitored for quality. Manual and automated procedures are run daily to remove lists that are out-of-date or incorrect in any way."
If you want to know what the average price/worth of a wine is, look no further than this site. It's revolutionized the industry and added a transparency for us, as buyers, that would be unthinkable before it existed. A fascinating podcast and one that will have you hopping on the site all the time if you've never used it before!!
Here are some of the topics we discussed:
1. Wine-Searcher has over 90,000 listings from all over the world. We talk about how they use technology to get updated pricing from retailers nightly. It's a cool discussion on how the tech works!
2. We talk about the business model for www.wine-searcher.com -- how it makes its money and how it caters to its various audiences, from collectors to retailers to suppliers.
3. Suzanne tells us about how she's used data to see worldwide shifts in buying habits.
4. Wine-Searcher has had an enormous influence on the wine trade -- pricing transparency and democratization of pricing has been a direct result of this tool. We talk about the how and why of this influence.
5. We discuss the future of the company, now that Martin Brown, the founder recently stepped down and Julian Perry took the role of CEO
I've used Wine-searcher.com for over a decade and I find it invaluable. From pricing, to data, to summaries on regions, it's a key part of the wine landscape. Check it out!
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Transcript
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| 0:00.0 | Thanks for |
| 0:08.0 | downloading Wine for Normal People Radio, |
| 0:10.0 | it's the podcast for people who like wine |
| 0:12.0 | but not the snobbery that goes with it. |
| 0:14.0 | I'm Elizabeth Schneider, a certified Silmaier and certified specialist of wine. |
| 0:20.0 | And I'm MC Ice, just a wine-loving normal person. |
| 0:23.0 | It's very rare that we have the opportunity |
| 0:25.8 | to talk to somebody who's in business, |
| 0:29.5 | but who is in a non-biased side of the wine business. |
| 0:32.7 | So a lot of times we talk to producers who they have a point of view |
| 0:36.5 | and it's really fascinating what they do. |
| 0:38.6 | And then there's a lot of people who are in the wine business |
| 0:41.2 | who are trying to push their stuff and get their |
| 0:44.3 | agenda forward and I try not to put those people on the show because we're really |
| 0:49.1 | looking to come up with resources that are helpful for everybody and when I got in touch with |
| 0:55.3 | Suzanne Kendrick from Wine Searchers it was like the perfect storm I was so excited to |
| 1:01.8 | see her name because Wine |
| 1:05.0 | dash searcher.com is one of the most valuable resources in the wine industry. |
| 1:11.5 | Suzanne is actually more of a tech person than a wine person, |
| 1:15.3 | although she's become a wine person and Wine Searchers is the absolute |
| 1:20.0 | intersection of technology and wine. We're going to talk all about this website and we're going to talk about how it's worked, how it continues to work, and how it really is revolutionized the industry all over the world. So Suzanne, welcome. Please tell us a little bit more |
| 1:34.8 | about your background how you wound up working for Wine Sarger. |
... |
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