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Don't Be Sour

Ep.25 - The $100 Million Dollar Chocolate Brand: Mid Day Squares

Don't Be Sour

Maxx Chewning

Entrepreneurship, Personal Journals, Business, Society & Culture

5759 Ratings

🗓️ 1 November 2022

⏱️ 69 minutes

🧾️ Download transcript

Summary

In this episode, we sit down with Jake Karls who is a co-founder of chocolate brand Mid Day Sqaures and learn about what it takes to start a CPG company. Listen to a deep dive of how to navigate lawsuits by Hershey, building a brand with no social media following, and how they plan on reaching $100 million in revenue.

Watch this episode and subscribe to  @Don't Be Sour 

➜ Check out Mid Day Squares - https://www.middaysquares.com/ ➜ Check out Mid Day Squares Instagram - https://www.instagram.com/middaysquares

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Subscribe to Maxx on YouTube  @Maxx Chewning  

Transcript

Click on a timestamp to play from that location

0:00.0

You have stated to the people in the next 24 months, you're going to get to $100 million.

0:06.0

I want to know how you're going to do it. I don't know. I still don't know what you do.

0:09.0

You do I. That's wrong. That, but I'm so curious.

0:12.0

You've gotten sued by Hershey's. Yeah. It is the biggest headache ever.

0:17.0

How much money have you raised to date? $40. That's a lot of fucking money.

0:21.6

I did.

0:21.9

What?

0:22.5

I agree.

0:23.4

I agree.

0:24.1

That's why I eat dog shit all day.

0:25.7

When I just had now, I want more now.

0:27.0

I want more because it's fucking good.

0:28.1

I definitely, I definitely agree with that.

0:33.1

All right, ladies and gentlemen, welcome back to Don't Be Sour, the most functional podcast in the world.

0:39.9

This one, number 25, with Mr. Jake Carls, one of the co-founders and owners of Midday Squares.

0:49.4

What's up, man?

0:50.6

I just got off a plane, canceled flight, fired up.

0:53.8

This is very serendipitous right now. Yeah.

0:56.4

Wasn't supposed to be here tonight. This is, it's 11.30 at night, by the way. 12.30 my time.

1:01.7

Yeah. And I still got to go to Austin tonight by 4 a.m. and I got to drive there. So I'm fired up to be here.

1:06.6

It's going to be a little break from plane five hours to drive three hours and just energy here.

1:11.7

You're from Canada. So why are you in the States? So yeah, so we're going to Snow's

...

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