Ep.25 - The $100 Million Dollar Chocolate Brand: Mid Day Squares
Don't Be Sour
Maxx Chewning
5 • 759 Ratings
🗓️ 1 November 2022
⏱️ 69 minutes
🧾️ Download transcript
Summary
In this episode, we sit down with Jake Karls who is a co-founder of chocolate brand Mid Day Sqaures and learn about what it takes to start a CPG company. Listen to a deep dive of how to navigate lawsuits by Hershey, building a brand with no social media following, and how they plan on reaching $100 million in revenue.
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➜ Check out Mid Day Squares - https://www.middaysquares.com/ ➜ Check out Mid Day Squares Instagram - https://www.instagram.com/middaysquares
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Transcript
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| 0:00.0 | You have stated to the people in the next 24 months, you're going to get to $100 million. |
| 0:06.0 | I want to know how you're going to do it. I don't know. I still don't know what you do. |
| 0:09.0 | You do I. That's wrong. That, but I'm so curious. |
| 0:12.0 | You've gotten sued by Hershey's. Yeah. It is the biggest headache ever. |
| 0:17.0 | How much money have you raised to date? $40. That's a lot of fucking money. |
| 0:21.6 | I did. |
| 0:21.9 | What? |
| 0:22.5 | I agree. |
| 0:23.4 | I agree. |
| 0:24.1 | That's why I eat dog shit all day. |
| 0:25.7 | When I just had now, I want more now. |
| 0:27.0 | I want more because it's fucking good. |
| 0:28.1 | I definitely, I definitely agree with that. |
| 0:33.1 | All right, ladies and gentlemen, welcome back to Don't Be Sour, the most functional podcast in the world. |
| 0:39.9 | This one, number 25, with Mr. Jake Carls, one of the co-founders and owners of Midday Squares. |
| 0:49.4 | What's up, man? |
| 0:50.6 | I just got off a plane, canceled flight, fired up. |
| 0:53.8 | This is very serendipitous right now. Yeah. |
| 0:56.4 | Wasn't supposed to be here tonight. This is, it's 11.30 at night, by the way. 12.30 my time. |
| 1:01.7 | Yeah. And I still got to go to Austin tonight by 4 a.m. and I got to drive there. So I'm fired up to be here. |
| 1:06.6 | It's going to be a little break from plane five hours to drive three hours and just energy here. |
| 1:11.7 | You're from Canada. So why are you in the States? So yeah, so we're going to Snow's |
... |
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