Ep. 254: Robert Cheeke - Become an Impactful Vegan
PLANTSTRONG Podcast
Rip Esselstyn
4.8 • 2.3K Ratings
🗓️ 20 June 2024
⏱️ 93 minutes
🧾️ Download transcript
Summary
For over 30 years, Robert Cheeke has made a profound impact on the vegan and plant-based lifestyle, both as a champion bodybuilder and a NY Times bestselling author of the book, The Plant-Based Athlete.
His latest book, The Impactful Vegan: How You Can Save More Lives and Make the Biggest Difference for Animals and the Planet is a blueprint for how we can use our time, energy, skills, talents, and resources to make the greatest impact in our daily lives.
Cheeke discusses his definition of effective vegan altruism using your "STRONG-V" to affect change. The episode explores entrepreneurship challenges in the vegan industry, the impact of women and minorities in veganism, capitalizing on your personal strengths, and the importance of progress over perfection.
Yes, this book is about becoming a more impactful vegan, but the pages and the examples translate into anything that holds our hearts.
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Transcript
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| 0:00.0 | I'm Ray Besselston and you're listening to the Plant Strong podcast. |
| 0:04.3 | For over 30 years, Robert Cheek has made a profound impact on the vegan and plant-based lifestyle, both as a champion bodybuilder and a New York Times best-selling author. |
| 0:18.0 | Today, he gives us all the playbook on how to Become a More Impactful vegan. |
| 0:24.4 | It's the name of his new book and he's with us right after this message from Plan Strong. |
| 0:29.2 | Hello, my plan strong cousins. I got to give a shout out for Planstock |
| 0:36.9 | 2024 after a four-year hiatus. We are bringing back our in-person event with all the Brock Stars that you know and you love. |
| 0:46.6 | Carly Boerug, Mrs. Plant You, the social media sensation. |
| 0:51.8 | We have Dr. Will Balschowitz, Mr. Fiberfueled. We have Dr. Will Balshooz, Mr. Fiber Fueled. We have Dr. |
| 0:55.3 | Jemma Newman, who's over from the UK. We have Dr. Dawn Musalom with the Mayo Clinic. |
| 1:01.6 | We have John Mackie who recently retired from whole food market stores |
| 1:06.0 | where he was at the helm for 44 years. We have Doug Evans who is Mr. Sprout and of course what would a plant stock be without Jane |
| 1:15.8 | Esselston and her co-pilot in crime and Crileston you are going to have endless |
| 1:22.2 | buffets of plant-strong food we're going to have endless buffets of plant strong food. |
| 1:24.0 | We're going to have more activities than you know what to do with, |
| 1:27.0 | whether it's pickleball, yoga, hiking, walking, cornhole, frisbee golf |
| 1:33.8 | live music dancing star gazing |
| 1:37.6 | ah and of course our in person slots are filling up very, very fast. This event will also be virtual, so we will |
| 1:46.2 | have an endless number of virtual slots available for people. Simply go to liveplandstrong.comcom click on plant stock 2024 and sign up I cannot wait to see |
| 1:59.2 | you August 16th to the 18th in Black Mountain, North Carolina. |
| 2:05.0 | Make it happen. |
| 2:07.0 | Many of us want to become impactful in everything we do, |
| 2:11.0 | especially for causes that are important to us. |
... |
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