Ep. 2982 - Q&A: “How do I get media coverage for my small business?”
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 1 March 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
In this episode, we help a sustainable home goods brand owner break into the media spotlight. Learn simple, budget-friendly strategies for getting press coverage without hiring a PR agency.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:51.2 | Lemonada. |
| 1:03.6 | Music Lemonado. How can you get media coverage for your side hustle or small business? |
| 1:04.8 | Welcome, friends. |
| 1:06.3 | Welcome to a brand new month. |
| 1:07.9 | Welcome as well to Side Hustle School. |
| 1:09.3 | My name is Chris Gillebeau, your host. |
| 1:28.4 | In today's episode, we're going to help a sustainable home goods brand break into the media spotlight. Well, not just the brand. We're going to help the owner because sidestool school is all about individuals. Let's talk about some simple budget-friendly strategies for getting press coverage without hiring a PR agency. And let me just tell you up front, I have a little bit of a bias here. Maybe once or twice in my long career as an author, have I heard from fellow authors or other business owners |
| 1:34.9 | who have hired a PR agency and had good results, whereas literally hundreds of times I have |
| 1:40.7 | heard from friends and colleagues who have spent a lot of money on a PR agency and it hasn't |
| 1:44.7 | gone well. Like they just did not get a great return on investment. So generally when people ask about |
| 1:50.0 | hiring PR agencies, I kind of say that it's not a great idea. But of course, you do want to get |
| 1:54.8 | media coverage. So how can you do it on your own? Again, practical low-cost ways to pitch your brand or your idea and score meaningful media |
| 2:02.6 | attention. That's what we're going to talk about today. I'm hoping it's going to be helpful to our caller |
| 2:06.0 | and somebody else out there. Stay tuned for the detailed question and my answer. |
... |
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