Ep. 2985 - Q&A: “How can I relaunch a product that didn’t sell well the first time?”
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 4 March 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
In this episode, we help a small business owner decide whether to relaunch a product that didn’t perform well the first time. How can she turn a past flop into a future success?
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: [email protected]
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Calm the chaos of order fulfillment with the shipping software that delivers. Switch to ShipStation |
| 0:05.1 | today. Go to Shipstation.com and use code side hustle to sign up for your free trial. That's |
| 0:11.1 | shipstation.com code side hustle. Meet J-Lab. Headphones as versatile as you. Workout, jam out, or tune-out, |
| 0:20.2 | find the perfect fit with J-Lab. J-Lab's diverse collection of headphones has something as you. Work out, jam out, or tune out. Find the perfect fit with JLab. |
| 0:22.2 | JLab's diverse collection of headphones has something for everyone and every moment. Think |
| 0:26.9 | headphones in a million different colors and styles with features you actually want. That's JLab. |
| 0:32.5 | Look for the blue box at retailers everywhere or shop jlab.com and use code Lemonada 15 for 15% off your order today. |
| 0:43.7 | Lemonada |
| 0:44.2 | Lemonada. |
| 0:48.3 | How can you relaunch a product that didn't sell well the first time? This is a unique question. I don't think we've ever had it before. Last year and the year before, we did a series called Failure Friday, where we shared stories of misadventures, mistakes, missteps, things that went wrong and such. But I'm not sure we ever had a scenario where someone had a failed product and then went back to |
| 1:12.5 | relaunch it, which I think is really interesting because oftentimes you have a great idea or you |
| 1:17.4 | have a great product, but the messaging isn't quite right. |
| 1:19.7 | Or you get one thing wrong with an otherwise great idea. |
| 1:23.5 | And so if you could just kind of change that one variable, might you be able to go back and try again? |
| 1:28.7 | Well, yes, you can, of course, but there are some factors to consider. |
| 1:31.9 | So I was excited when this question came along. |
| 1:34.2 | Comes from a home decor shop owner who launches a personalized wall art line that didn't sell as expected. |
| 1:40.8 | She thought this was going to be just fantastic and it turned out to not be, at least in terms of |
| 1:44.9 | results. So is it worth relaunching with a stronger strategy or should she just move on? Let's talk |
| 1:51.3 | about it. This is Sait of Soul School. I'm your host Chris Gillevaux. Every day, a new episode, |
| 1:55.0 | all about different scenarios, questions, answers, ideas, case studies, things you can use for |
| 2:00.0 | your own inspiration, motivation |
... |
Transcript will be available on the free plan in -23 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Chris Guillebeau / Onward Project, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Chris Guillebeau / Onward Project and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.