Ep. 2993 - STORY: Homemade Art Tutorials Turn Struggling Artist Into YouTube Star
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 12 March 2025
⏱️ 8 minutes
🧾️ Download transcript
Summary
A struggling painter and sculptor uploads a drawing video to YouTube and discovers a massive audience for tutorials on hand-drawing, generating over 50 million views in 6 years.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:43.7 | Lemonada |
| 0:44.3 | Homemade art tutorials turn struggling Mexican artist into YouTube star. |
| 0:58.4 | This is a fun story. |
| 0:59.5 | Welcome to Side Usul School. |
| 1:00.7 | Today we're going to talk about a struggling painter and sculptor who uploads a drawing video to YouTube. |
| 1:06.8 | Pretty simple concept. |
| 1:08.2 | And he discovers this massive audience for tutorials on hand drawing, |
| 1:12.0 | generating over 50 million views in six years. And also, those numbers might be a little bit |
| 1:17.6 | outdated. This story is actually a remix of one of our favorite stories from year one of the |
| 1:23.2 | podcast. So if you were actually listening in 2017, you might remember some parts of it, but we try to do some updates for these stories. And also, if you don't have an incredible memory, if you weren't listening in 2017, it's completely new to you. Now, this is a lesson in persistence and tweaking. This guy has done such a fantastic job. He's still going. I went to take a look at his YouTube. And as I said, |
| 1:46.1 | back then, he had 50 million views. I'm not sure exactly what the number is now, but it is much |
| 1:50.7 | higher. And he's earning a good income from it. So let's talk about how do you follow your passion |
| 1:55.2 | and actually monetize it, which in some ways is the theme of Sidesol School, nearly 3,000 episodes in. And to that end, at least in this |
| 2:03.0 | iteration, I'm going to bring you the story of Leonardo Piresneetto. That story after the break. |
| 2:10.1 | Sidesol School is sponsored by our longtime partnership station. Let's talk about the chaos of life here |
... |
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