Ep. 3001 - TBT: Food Blog Grows to Thriving Culinary Ecosystem
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 20 March 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
In this week’s Throwback Thursday segment, learn how a recipe blogger moved beyond one-off cookbook sales to form a culinary community, offering seasonal meal plans, live demos, and valuable kitchen tool discounts.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | Calm the chaos of order fulfillment with the shipping software that delivers. Switch to ShipStation |
| 0:05.1 | today. Go to Shipstation.com and use Code Sidehustle to sign up for your free trial. That's Shipstation.com |
| 0:12.2 | Code Sidehustle. |
| 0:16.2 | Lemonada |
| 0:16.8 | Lemonada. Food blog grows to thriving culinary ecosystem. |
| 0:28.8 | Hey, what's up, friends? |
| 0:29.5 | Thanks for tuning in. |
| 0:30.4 | Episode 3,001 of Side Hustle School. |
| 0:34.0 | My name's Chris Gillebaud. |
| 0:35.1 | This is also Throwback Thursday, where we take an in-depth look at |
| 0:38.5 | someone whose story has evolved since we first featured them. Once again, episode 3,001. I can't |
| 0:43.2 | believe we've made it through 3,000 episodes. Thank you for being out there. All right, |
| 0:47.6 | let's stay on topic here, Chris. Last week, we heard from a test prep tutor who goes from |
| 0:51.9 | juggling individual clients to running a membership platform |
| 0:55.3 | filled with guided lessons, practice tests, and group support. Today, in our latest feature, |
| 1:00.4 | we'll hear from a recipe blogger who makes a similar transition, moving beyond one-off cookbook sales |
| 1:05.8 | to form this culinary community. She offers seasonal meal plans, live demos, and valuable kitchen tool discounts. |
| 1:13.1 | How did she make this happen? What's it been like? What can we take from the story? Well, let's hear |
| 1:17.4 | that story directly from her. Hey, I'm Rhea, and I've been sharing recipes online for as long as I can remember. |
| 1:32.7 | In the early days, my posts were basic, a few ingredient lists, some step-by-step instructions, |
| 1:40.0 | and a snapshot of the finished dish. |
| 1:42.5 | Eventually, I turned a handful of my most popular recipes |
... |
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