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Side Hustle School

Ep. 3015 - TBT: Bringing Tokyo’s Best Stationery to Global Audiences

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 3 April 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

In this week’s Throwback Thursday segment, learn how a stationery-lover in Tokyo began shipping curated paper goods and writing supplies abroad—all while championing small artisan shops.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

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Transcript

Click on a timestamp to play from that location

0:00.0

Meet J-Lab.

0:02.1

Headphones as versatile as you.

0:04.1

Workout, jam-out, or tune-out.

0:05.8

Find the perfect fit with J-Lab.

0:08.1

J-Lab's diverse collection of headphones has something for everyone and every moment.

0:12.1

Think headphones in a million different colors and styles with features you actually want.

0:16.4

That's J-Lab.

0:17.4

Look for the blue box at retailers everywhere or shop J-Lab.com and use code Lemonada 15 for 15%

0:24.2

off your order today.

0:28.4

Lemonada.

0:33.1

Bringing Tokyo's best stationery to global audiences. Welcome to Tokyo's best stationery to global audiences.

0:41.2

Welcome, friends, welcome to Sideustle School.

0:43.7

My name's Chris Guilipo.

0:44.8

This is our segment known as Throwback Thursday.

0:47.9

In this segment, we take an in-depth look at someone whose story has evolved since we first

0:51.6

featured them.

0:52.7

And last week in this segment, we heard from a

0:54.5

woodworker making pet furniture. That was cool. He learned how to reach more customers and streamline

1:00.1

his business model through DIY blueprints. Today, in our latest feature, we're going to hear

1:05.3

from a stationary lover in Tokyo who began shipping curated paper goods and notebooks and journals and writing supplies,

1:13.0

all kinds of crafty items, shipping these items abroad, all while championing small artisanal

1:18.2

shops.

...

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