Lemonada.

So yesterday we had this story about a backyard gardener in Brooklyn who creates hyper-local produce boxes.

She goes on to make some money with that, which is great, of course,

it's sidestle school, but she's also creating positive change in her community, right? So two good

things. Today, a listener question, how do you build a business that aligns with your values

without coming across as performative? So we're going to do our best to help this listener navigate

authenticity and sustainability and activism. And again, through the lens of a money making project,

just to be clear, I love nonprofit work as well. But here on the podcast, we are focused on

economic empowerment, something you can do to help you make more money, which can then

help you to pursue other

goals, whatever those goals are. This question comes to us from Ellie. Let's consider how to weave purpose

into a business model in a way that just feels legit, right? Genuine, helpful, legit. All right. How can

your side hustle align with activism without feeling forced? That's the question. Let's hear it from her and my answer after this quick shout out to our sponsor.

Hey, Julia Louis Dreyfus here. If you listen to me on my Wise and Me podcast, you probably already know that I'm an investor and an evangelist for the Mill Food Recycler. There are a lot of reasons to

love Mill, but for me, it's all about the impact. Keeping food out of the garbage is one of the

most powerful things we can do to help the planet every single day. We're talking banana peels,

carrot tops, old takeout. When that stuff heads to the landfill, it becomes a huge driver of climate change.

If you already compost, great. But of course, there's the smell, the flies, the running to the curb every day with a little leaking compost bag made of cornstarch.

That's where mill comes in. It makes keeping food out of the trash as easy as dropping it in. It can handle nearly anything

from a turkey carcass to like 20 avocado pits. It works automatically while you sleep. You can

keep filling it for weeks and it never, ever smells. Mill makes dry, nutrient-rich grounds that

you can use in your garden, add to your compost, feed to your chickens,

...