Hi, James. Ben, how are you? I'm good. How are you? I'm doing well. This is a rare treat the second

time this week that we've had a conversation on this very topic. Yes, I did give you a call on

Monday night wanting to help work through the topic that we're talking about today. So hopefully

for our listeners, it will come off as a fresh conversation and not us rehashing talking

points that we already established.

I hope so too.

I'm feeling pretty good about this one.

Let's dive into it.

Good.

Well, first, we are excited to have WordPress.com as a sponsor, as we do every week, whether

you'd like to build a personal blog, a business site, or both creating your website on

WordPress.com helps others find you, remember you, and connect with you.

You don't need experience. They guide you through the process from start to finish and take care of the technical side to get your site up and running.

Their customer support team is made up of WordPress experts, eager to help you get the most from your site, and they're available to help 24 by 7.

Plan start at just $4 for month, and all plans include a custom domain name for the life of the plan.

So go to WordPress.com slash exponent.

To get 50% off your website today, that's WordPress.com slash exponent.

And it's interesting.

One of the reasons I like having WordPress as a sponsor is obviously I'm a believer broadly in blogs,

not just because I read a blog, but I really, like, I linked to the

daily after this week, this post that I wrote last fall called books and blogs, which I wrote

that post, it's actually the rare time that I wrote two weekly articles, opposed to them both

...