Hi, James.

Ben, how are you?

I'm doing better than Facebook and Google's internal operations.

Yes.

Let's put it that way.

And maybe other companies, I guess, we'll see soon enough.

Yeah, so the big, big developments, I wrote about Facebook and the context of BuzzFeed,

which tied into some of the, a lot of our discussion last week actually

in terms of Netflix and where integration happens on a value chain. But you you have demanded

that we talk about something else. So I will I will I will heed to your demands. I feel like

we should we should revisit the topics of integration and modularity in the context of Netflix and Disney and suppliers

and also in the context of Facebook and BuzzFeed and all those folks. But maybe we'll return

to the regularly scheduled programming next week or something. What do you think?

Yeah, you're you're you're you're you felt like we hadn't talked about Facebook enough

recently. So I I get it. I understand how it goes.

Yeah. Well, this week, can you blame me? There have been, there have been some fireworks, I think,

would be, would be an understatement. I would agree with that. It's interesting, though. It's

going from fireworks to fireball, and it seems to be engulfing a few other folks. So the topic at hand,

the big news is really Apple making

the decision to cut Facebook off with their enterprise development certificate, which is basically

the thing that allows Facebook to develop all internal applications, whether they're early

versions of future applications or internal only applications. To back up a little bit,

...