When a story is being told, empathy is amplified, the storyteller and the story

listener, their brains are firing in the same order and in the same way.

And I mean I don't know how much more persuasive

you can be than controlling someone else's

brain in which they process information.

Hello and welcome to Franklin Covey's On Leadership Series.

My name is Scott Miller, and I serve as your weekly host and moderator.

Today is a fun day because we have an Uber Cool, both talented and cool person joining us today

the famed author, storyteller, narrator, artist, scientist, researcher, persuasion expert Nancy Duarte joining us from

her office in California. Nancy welcome to on leadership. It's really good to be

here and thanks for having me.

Super excited to have you back to our series.

You know, the finest compliment I can pay you, Nancy,

he really came from our CEO Bob Whitman just two days ago.

You know, Franklin Covey, I think it's fair to say,

knows a thing or two about presentations and communications.

Right, I mean, we have certified close to 200,000 client facilitators around the world.

They teach our content back in their organization.

They use our presentation materials.

We have probably in excess of 4 to 500 expert consultants that work for us that are teaching

our content presenting around the world but just literally two days ago in an

executive team meeting Bob Whitman who is working on an especially important project for the company

...