Let's talk. Let's walk through this. A lot of people that aren't familiar with this MAGA media

universe might say, oh, you know, conservatives and people who support Donald Trump go to Fox News.

Actually, it's much, much bigger than that. Walk us through it. Yeah, I've been struck in the last couple of months,

even when I'm talking to CEOs or people in media,

how little they understand the depth and breadth of kind of the mega media ecosystem.

It is big, it is powerful, it is organized,

and it operates so much differently than your traditional media ecosystem,

and that they see this as information warfare.

And we might think about it as like one or two names like Don Jr. or Charlie Kirk.

But it's a massive, massive ecosystem.

You see a lot of it on X.

So anyone who goes to X, formerly on Twitter, you see a lot of these people.

But beneath it is where all the

activity is, if you go to YouTube, if you listen to podcasts, if you go to Rumble, if you go to

Instagram, if you go on TikTok, if you go to any place where most people in America congregate

for their information and news, and I think the two end up blending together.

Megastars have way more clout, way more authority than most of the household names

that your viewers are used to following.

And they cut across all of these platforms, so they'll have huge followings for their podcasts.

You look at podcasts on any given week, and that's how a lot of people

get the best majority of their news. You look at that top 10 ranking, you'd be hard-pressed

to find one liberal, and you're often going to find five or six people from the mega-media

...