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The Pinkbike Podcast

Episode 51 - Should MTB Media Post Spy Shots?

The Pinkbike Podcast

Pinkbike

Sports, News

4.8718 Ratings

🗓️ 4 March 2021

⏱️ 54 minutes

🧾️ Download transcript

Summary

There are a few different kinds of so-called 'spy shots,' be it a brand rolling their unreleased bike through the Whistler village during Crankworx in the hopes that someone will snap a few iPhone photos for their guerilla marketing campaign on Instagram, to the honest-to-goodness spy shots that a brand begs us not to post on the homepage.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey everybody and thanks for listening to another episode of the Pink Bike podcast. I'm Mike Levy.

0:11.1

This is number 51 being recorded from the Sunshine Coast where we are in the middle of doing the next

0:17.2

field test. But this podcast, it's all about mountain bike media and spy shots. So the

0:24.6

question that we're going to try to answer today, should mountain bike media post spy shots?

0:30.4

The gist here is that we're going to chat about what we, pick bike, do when we get our pause

0:35.1

on photos of bikes that aren't supposed to be seen yet. In other words,

0:40.0

photos of prototype bikes that aren't released yet and that whatever company made them definitely

0:44.5

doesn't want you to see it yet. The thing here is, we want to show you that prototype bike because

0:50.5

it's kind of our job, you know? Sometimes it's not that simple, of course,

0:55.2

and there are certainly some valid reasons why the company doesn't want that bike to get

0:59.9

shown. We're going to cover those as well. We'll explain how embargoes work, why sometimes there's

1:05.2

an embargo, why sometimes there isn't, and all that stuff. First, though, if you want to hear

1:10.2

more about this kind of stuff,

1:11.5

make sure to subscribe to the PB podcast and give us a good rating of some kind. So we've got

1:18.5

Kaz here in the house. Kaz, like me, you've posted a ton of prototype bikes that have made

1:24.3

some people angry. What's your favorite prototype that you've posted?

1:29.3

That's been a lot.

1:31.3

I think one that I remember is that nomad a few years ago.

1:33.3

I mean, it was that 2017.

1:35.3

That definitely like raised some, uh, it caused some angry emails and photo,

1:39.3

or no phone calls and things, but yeah, that was one that definitely bike.

1:42.3

That bike, we got a photo of it well before that bike was released.

...

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