Hello and welcome back to Equity. I'm Amanda Sloberling, co-host of Tech Crunch Minute,

and I'm taking over today to bring you an Equity shot on what you missed at Apple's glow time event.

Apple had a big day, unveiling new iPhones, AirPods, Apple

watches, and more. If you don't have an hour and 40 minutes to devote to

watching the replay of Apple's live stream, we'll try to catch you up in just a

few minutes. We knew from Apple's developer conference in June

that Apple was going all in on AI, like basically every other tech company. As we anticipated,

those features are coming to the new iPhone 16.

In the words of Apple CEO Tim Cook, the iPhone 16 was, quote,

designed for Apple Intelligence from the ground up.

Apple Intelligence is an LLC that will operate more

behind the scenes than in our faces, which,

from a consumer standpoint, means that existing apps

will have new features.

As a photography nerd, I'm excited that Apple is adding a dedicated

camera button to the side of the phone. A lot of digital photographers are already seeing just

how far they can stretch the power of the iPhone's cameras. So any added attention to the

camera system is going to peak my interest. In terms of the literal device, the new iPhone

will be made of aerospace grade aluminum, which might sound like a load of gibberish, but in practice that means the phone's display is 50% more resistant to scratches and drops.

So if you're clumsy, that's a big deal.

Then we have the new Apple Watch Series 10, which brings us the thinnest watch face yet,

and of course, there's AI features in there. The watch will use contextual cues,

...