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The Cardone Zone

ESSENTIALS OF BUSINESS: PROFITS AND MARGINS WITH GRANT CARDONE

The Cardone Zone

Grant Cardone

Careers, Business, 025610

4.84K Ratings

🗓️ 2 August 2024

⏱️ 53 minutes

🧾️ Download transcript

Summary

Host Grant Cardone shines a light on the essentials of business, focusing on the critical factors of profits and margins. Grant delves into the principles that determine the success or failure of a business, providing valuable insights and practical advice for entrepreneurs and business owners.

Join Grant as he breaks down the key components of profitability and the strategies to maximize your margins. Learn how to effectively manage your finances, optimize your operations, and make informed decisions that drive growth and sustainability.

Stay connected with us on all social media platforms and visit grantcardone.com or GCTV.com for additional resources and tools to support your journey towards success.

Transcript

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0:00.0

Hey, welcome to the Cardone Zone, my newest podcast where every week I'll bring to you a new celebrity,

0:06.6

artist, athletes, some of the top people in their fields, CEOs from around the world, running the world,

0:12.1

to give you their insights, knowledge and their breakthroughs.

0:15.5

Look these people came from nothing just like I did so get ready with Uncle G.

0:20.0

You're in for the ride of your life where we're going to 10X everything you thinks, the way you work, the way you act, and the way you roll every single day.

0:28.0

Make sure you subscribe and comment. Love to see what you're talking about and get ready for today's show.

0:34.0

Margins, the amount you make, and the volumes in which you do it is vital to the

0:40.3

company. You have to know this is a salesperson quit thinking about just

0:44.1

what you get and think about the environment has to do well look you think

0:48.1

you're not responsible for profits I'm not responsible but I don't control that you say to yourself I'm not responsible, but I don't control that, you say to yourself, I'm not paid a percentage of how much we make every time we sell something.

0:58.5

Look, that's a misnomer. It's a complete misunderstanding. The fact that your pay plan might not be based on those things or not laid out for those things, that is exactly how the company is paying you.

1:10.0

Even if you're not paid on gross profit, even if you're not paid on volumes, can't even

1:15.0

imagine that, you have to understand that each transaction has to accomplish a profit

1:20.0

and it has to be done a bunch of times in order for your organization to accept it as a profitable transaction and ongoing business concern.

1:31.5

Let's say you're sitting there, you're thinking to yourself, well I'm paid on volume.

1:35.2

I'm paid on how many widgets, digits, gadgets, car, sticks, furniture, refrigerators, TVs,

1:41.6

contracts that I sell and that's what determines how I'm paying.

1:45.2

And that's all I care about.

1:46.5

Yeah, partially.

1:47.7

But look, if there's not enough profit, with each one of those volumes, they will stop the program.

1:55.0

They will have to.

1:56.0

This is why governments fail.

...

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