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KERA's Think

Eureka! How your brain figures it out

KERA's Think

KERA

Society & Culture, 071003, Kera, Think, Krysboyd

4.8861 Ratings

🗓️ 12 March 2025

⏱️ 45 minutes

🧾️ Download transcript

Summary

“By Jove, I think I’ve got it!” A-ha moments can feel electrifying, but where do these bursts of insight come from? John Kounios is professor in the Department of Psychological and Brain Sciences and director of the Creativity Research Lab at Drexel University. He joins host Krys Boyd to discuss what scientists understand about how the brain solves problems – and how we might tap into this phenomenon more often. His article “The Brain Science of Elusive ‘Aha! Moments’” was published in Scientific American.

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Transcript

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0:00.0

You know how raw cauliflower sometimes gets those little black spots on the surface?

0:14.5

It's oxidation, not mold, so there's no danger in eating it that way, but it looks less than

0:19.2

appetizing, and using a knife to cut away the

0:21.5

exterior makes the cauliflower look weird. One day I was out for a walk just letting my mind wander,

0:26.6

and for some reason it occurred to me that I could maybe shave those spots off with a microplane

0:31.1

grater meant for spices. I was interested to get home and give it a try, and straight up thrilled

0:36.6

about how well my idea

0:38.6

worked. And ever since, I've wondered why creative insights seem to happen out of nowhere. From

0:44.7

KERA in Dallas, this is Think. I'm Chris Boyd. We've all had those aha moments. Maybe yours

0:51.4

have been more substantial than my life hack, but I'll take what I can get.

0:55.4

We can't really predict them in advance, but are there things we can do to prime our brains for

1:00.3

inspired ideas? John Cunoz has done a lot of work on this. He is professor in the Department

1:05.6

of Psychological and Brain Sciences and Director of the Creativity research lab at Drexel University.

1:11.5

Together with Yvette Cunios, he published an article about this in Scientific American

1:15.5

titled The Brain Science of Elusive AHA Moments.

1:19.3

John, welcome to think.

1:20.9

Thanks. Thanks for inviting me.

1:22.4

Is there a scientific definition of an aha moment?

1:25.3

Yes. Different people have slightly different definitions of it, but they all

1:29.0

center around the idea that an aha moment involves some new idea, a new solution to a problem,

1:37.3

a new perspective that pops into one's consciousness suddenly. And that's a little bit different

1:44.1

from the popular definition.

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