Because you're a subscriber to this Bloomberg podcast, we thought you'd be interested in a sponsored podcast called Evolving Money.

Produced by Coinbase and Bloomberg Media Studios, it explores how money has changed over the centuries and whether cryptocurrency is just the next logical evolution of how we pay for things and store long-term value.

Here is a recent episode.

Every day, billions of people share their creativity online. But when their creative work goes viral,

who benefits? Imagine a young woman, a dancer with a modest social media following.

One morning, she comes up with a new dance at the kitchen table and posts a video.

Her followers don't just like it and scroll on.

They start imitating her moves and posting their own versions of the dance, and big media channels get a ready-made story by covering the viral craze.

There's even a cheeky S&L skit.

The platform she originally posted on is benefiting from the traffic and ad revenue,

and they decide exactly how much of the pie she gets.

But does it have to be that way?

What if new technologies could give creators complete ownership over their content, earn exponentially

more money from their fans, and create new revenue models, rebuilding their creator economy

as we know it?

Welcome to a new season of evolving money from Coinbase and Bloomberg Media Studios.

I'm your host, Maggie Lake.

On this podcast, we'll continue to take a different look at cryptocurrency.

It's been cast as a radical departure for the monetary system.

But what if it wasn't radical at all?

This season, as we've seen more and more businesses, institutions, and consumers adopt

cryptocurrency, we'll dive deeper into the newest applications of blockchain technology,

...