4.9 • 4.4K Ratings
🗓️ 16 January 2025
⏱️ 14 minutes
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Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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0:00.0 | It's interesting how stressful entrepreneurship can be because of uncertainty. |
0:05.0 | And so, like right now, if we were to look back the last 15 years, we'd say something to the degree of, man, the star market just went up 15 straight years. |
0:13.0 | Like, this was amazing. What a time to have invested, right? And Morgan Housel wrote a little blog about this and so i thought was so interesting |
0:21.6 | he said uh wait a second that's that's not true like we we had a 20 percent dip in 2011 we had a |
0:30.5 | dip in 2016 uh 2020 obviously happened in that period of time. We had wars that didn't end. |
0:38.3 | And so all of these things were kind of happening, |
0:40.3 | and I say this not as a political statement, |
0:42.3 | but more so that everything seems better in retrospect |
0:46.3 | because there is no uncertainty. |
0:48.3 | We know how the story ends. |
0:50.3 | And so I think in some ways it's like that can give a certainty that our current situation, |
0:58.0 | despite the fact that it feels terrible, it always resolves or we die. |
1:02.0 | And so like, if you die, you don't have to worry about it. |
1:05.0 | And if it resolves, you don't have to worry about it. |
1:07.0 | And so that's kind of been a helpful framework for me because I think a lot of the stuff of what makes entrepreneurship difficult isn't really the tactics. |
1:14.2 | Like learning the things that you have to do, those are just kind of knowledge deficiencies and we have to learn those for sure. |
1:18.9 | But I think everyone here would agree that that's not what makes your job every day hard. |
1:23.5 | Like learning how to set up a landing page, maybe you don't know how to do it, but like it's not gonna kill you, you know, to learn it. |
1:30.3 | It's when, you know, your manager leaves |
1:32.3 | and takes half of your team, |
1:34.3 | and all of a sudden your payment processor shuts down, |
1:36.3 | and you've got leads that are coming in, |
... |
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