Hey there, it's Stephen Dubner, and this is a bonus episode of Freckanomics Radio.

On this week's regular episode, we traveled to Chicago to celebrate the legacy of Danny Kahneman, the Nobel Prize-winning

psychologist who recently died at age 90. Kahneman and his research partner Amos Tversky produced

a body of work that reshaped not just psychology but economics as well.

But they were working from the outside.

On the inside were a few economists who admired their work and took it even further into the realm of policy

making.

You remember the Greek myth of Prometheus?

He stole fire from the gods and gave it to humans.

The economist Richard Thaler may be the Prometheus of economics.

He took Kahneman and Tversky's research insights and made them useful for governments, firms, and everyday people.

But unlike Prometheus, who was punished by being chained to a rock where an eagle pecked out his liver every day for

eternity, failure was rewarded with a Nobel Prize of his own. We spoke with him back in 2018 not long after he won the

prize for his quote contributions to behavioral economics. I thought this conversation was well worth revisiting now and I hope you'll agree.

So let's begin, if you would would say your name and title.

I'm Richard Taylor. I'm a professor at the Booth School of Business at the University of Chicago.

I see technically you're called the Charles R Walgreen Distinguished Service Professor of

Behavioral Sciences blah blah is that accurate the Walgreen?

Yeah yeah yeah that's accurate but I didn't want to take up the whole podcast.

I understand.

With my title.

I was curious, however, I guess it's an endowed chair or something, yeah, is that what

...