F45's Revival: Inside Tom Dowd's Successful Turnaround of a Fitness Brand

The Hard Way w/ Joe De Sena

Spartan Races

Fitness, Alternative Health, Health & Fitness, 792700

4.7 • 870 Ratings

🗓️ 2 July 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, fitness mogul Tom Dowd reveals how he went from working long hours in his family's supermarket business to partnering with Mark Wahlberg and saving struggling franchise F45.

Growing up instilled a strong work ethic in Dowd, but his biggest test came when he took over F45 in crisis. Through strategic partnerships, focusing on culture, and his relentless drive, Dowd engineered an incredible turnaround.

Tune in to hear directly from Dowd as he opens up about lessons from his past and shares the tactics that transformed both his career and the fitness industry, pulling companies from the brink of failure to massive success.

Highlights:

00:00 Intro
01:37 Tom’s childhood and growing up in the family business
04:38 Networking, adding value, and connecting with influential people
08:58 Finding investment opportunities and growing a business
13:19 Challenges and growth in the health and wellness business
18:56 Business success a believing in fate
22:19 Recovering struggling business through hard work and commitment
26:27 Building a team and giving them the right to contribute
29:26 One thing that always helps through struggles
32:33 Joe’s partnership with Tom and F45

Transcript

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0:00.0	I'm going to. So, Welcome to the Hard Way Podcast with Joe the Senna, founder and CEO of Spartan Races.
0:47.6	We're teaching you how to overcome your obstacles in your life the same way we teach our 10 million plus Spartans to overcome obstacles
0:55.0	on the course.
0:56.1	With insight from the smartest, most accomplished experts from every corner of the world.
1:00.4	Get ready to elevate your life today.
1:07.0	Joe Descenta, CEO and founder of Spartan here and host of the Hardway podcast. I got my buddy Tom Dow, this is going to be a good one.
1:10.0	CEO of F-45 partner Mark Wahlberg, advisor to the Kardashians.
1:16.0	This guy, he's got more friends than I thought I had a lot of friends.
1:20.8	You are pretty unbelievable.
1:22.3	Oh, thank you. I have a big roll of decks.
1:25.0	The Kardashians was a lifetime ago, but it was a fun part of my life back then when, you know, doing
1:31.2	DVDs, fitting your jeans by Friday was a project.
1:34.7	I remember she was kicking off and a lot of fun.
1:38.1	How did you get into, I mean, I want to get into your childhood.
1:40.4	I always like to go to childhood because I have children now that I'm trying to optimize. But how did you get into that circle? Like, it is said that we are an average of our five best friends. You've got an unbelievable set of friends. How does that happen?
1:56.1	You know, if you put importance on integrity and relationships, you know, is trying to
2:01.2	add value when you bump into anybody.
2:03.0	That's kind of my mindset.
2:05.0	I grew up in a family business, my father owned supermarkets,
2:08.0	so when you grow up in a family business,
2:10.0	you're always challenged because you're the owner's son, so you always have to work harder.
2:15.0	Actually, your last guest grew up in a supermarket business as well.
	...

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