Farming's Future: Clayton Atlas' Role in Agricultural Transformation
Barn Talk
This'll Do Farm
4.6 • 1.4K Ratings
🗓️ 4 October 2024
⏱️ 103 minutes
🧾️ Download transcript
Summary
Welcome to Barn Talk! In this episode, we chat with Clayton from Atlas Media Solutions, who shares his journey of turning his passion for media into a mission to support family farming operations. Clayton highlights perseverance and teamwork in overcoming agricultural challenges and offers advice to young hopefuls in the field. He recounts his path from media burnout to founding a dedicated agriculture media company, despite financial risks. We discuss his goals to correct public misconceptions about food origins and his focus on creating authentic agricultural content. Clayton also emphasizes sustainable practices, migrant labor's significance, and fostering employee well-being and loyalty. Join us for an inspiring conversation on agriculture, entrepreneurship, and media with Clayton. This episode is a must-listen for anyone passionate about these topics!
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00:00 Farmer promotes agriculture through positive documentaries.
06:51 Reworking strategy, planning dedicated effort for project.
11:55 Targeting 100M people via social media marketing.
18:33 Practical business strategies for growth and implementation.
21:43 Grew up independent in an expensive ski town.
29:12 Farming experience changed misconceptions about agricultural practices.
33:08 Dreamt of media career; pursued different path.
39:56 Struggled with the bank for an employee's credit line.
47:00 Social media acceptance has significantly improved now.
50:41 Focus on online impact, generational wealth shift.
56:13 Consumers can detect insincere marketing, affecting ads.
59:28 Authenticity prioritized over profit; intentional mission focus.
01:06:27 Leveraging nearby Mexico's young workforce demographics.
01:12:01 Certified platform prioritizes long-term investments and transparency.
01:14:58 Employees' salary: predictable costs, fosters dedication, flexibility.
01:20:59 Agriculture's future: corporate farms vs. niche communities.
01:28:46 Consumers lack agricultural knowledge; prefer diverse meat options.
01:32:32 Consumers seeking food transparency and authenticity online.
01:35:44 Strive to solve agriculture's complex problems humbly.
01:40:47 Work hard, find a patient farmer, gain experience.
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Transcript
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| 0:00.0 | All of the food we eat in much of the clothing we wear comes from plants and animals that are raised on farms. |
| 0:05.4 | Farms are different in type, in size, and even in name. Welcome to Barn Talk. What happens at the barn stays in the barn, but not today. |
| 0:26.0 | We're going to let it all out for you guys. Today is going to be a guest episode. |
| 0:30.0 | We got a really cool guest coming on that does a lot of awesome stuff in the agricultural industry, a lot of great stuff for farmers. |
| 0:37.0 | And we're going to touch on all the things that he's up to, but before we do, know the drill share the show with the people that you know the more that you guys do that |
| 0:47.0 | The more of this show grows the more people we can reach the more episodes we can make it's kind of the ticket to admission to watch or |
| 0:53.7 | listen to the show. Another thing you can do to help us here at Barn Talk is |
| 0:57.6 | leave a review on Spotify or Apple. We're up to 3,000 five-star reviews on |
| 1:02.2 | Spotify. We're getting close to that 2005 star review mark on Apple. |
| 1:07.7 | So we appreciate you guys doing that. |
| 1:10.0 | Last thing you can do to support us here at Barn Talk in our farm is you can support our direct to consumer meat business farmer grade |
| 1:17.5 | farmer grade.com. We work with all kinds of American family farms that are raising high quality meat and sharing their story |
| 1:25.4 | showing what they do on their farm every day. We got American waggu, black Angus beef, |
| 1:30.7 | pastures chicken, pork that we raise on our farm and much more. |
| 1:35.0 | You can use code barn talk to save 10% off your next order and |
| 1:39.5 | that code will always be available to you guys that are loyal listeners and watchers of Barn Talk. |
| 1:45.9 | We got holiday gift boxes coming up. |
| 1:49.3 | So if you're somebody that owns a business and you want to give your employee something awesome. |
| 1:54.5 | You want to give them some meat for Christmas. |
| 1:57.0 | We will have that feature available coming very soon or if you're just a person you want to |
| 2:01.6 | get your loved ones, a box of meat for the holidays, |
| 2:04.8 | we have that for you too. So I just want to put that bug in your guys' ear so you can kind of plan for it. |
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