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Thank you. From Wondry, I'm David Brown, and this is Business Awards Daily on this October 13th.

Happy Friday, everybody.

It may feel like it's been forever, but only in the last decade has imitation meat,

that is plant-based meat that looks and tastes like the real deal, been part of foodie culture.

The introduction of Beyond Meat and Impossible Meat and a slate of other smaller startups

has had quite the impact on cuisine served everywhere, including fast food establishments.

You remember Burger King's launch of its Impossible Whopper? What about the McPlant? Yeah, McDonald's plant-based

burger made in partnership with Beyond Meat. It's true. Fast food chains are trending more animal-friendly,

you might say. And perhaps no major fast food chain has leaned into that trend more than Taco Bell.

In 2019, it rolled out its vegetarian menu. Classic items like the CrunchRap Supreme made with beans

rather than meat. Then this past June, the chain took a step further and began testing vegan

...