Fast Money

Start right now, live from the NASDAQ market site overlooking New York City's Times Square.

I'm Melissa Lear.

Traders on the desk for Steve Grosso, Brian Kelly, Dan Nathan, and Guy Adami.

Tonight on Fast, Nike soaring back from the lows it hit after launching its

Colin Kapernic ad as one top analyst calls it quote unquote a stroke of genius

today but was it? Plus Hurricane Florence is a monster now a category for storm as it approaches the

East Coast. That has energy prices surging and a top technician says this is just

the beginning. But first we start with the final countdown. That's right. We're just about the to a number of its other products including the Apple Watch.

Now the stock soared today ahead of the event also UBS hiking the price target on the

stock but sometimes we see a bit of a sell the news panic after these events.

Ultimately the stock always rebounds so with the name near

all-time highs you just keep buying Apple guy yeah I don't think so I think if you're

in for six and a half seven eight percent I think that's your upside at this point

we've talked about two hundred forty240 or so being sort of the top end of the range

in terms of valuation, in terms of what makes sense

in this marketplace.

So if that's your end goal, I say that's fine.

But I do think there's a chance that maybe we rally a couple more

dollars and then this thing fades. So unless you're looking for that 7% to the upside, I think you take some

profits here ahead of this event and look to buy a cheaper and when I say cheaper you could see

the stock back down to 185 190 not unlike what we saw with Amazon a week and a half ago we

...