You've got these two voices, you know, the victim I call it and the champion and it was only when I accepted I had to empower that champion and when I started doing exercise and I started building and obviously using discipline to get myself up off the floor and I moved back to the UK. That's why I'm in Manchester got around like a good solid friendship group and my family and then I've just been since then rebuilding myself

for it by brick. Welcome to the Hardway Podcast with Joe the Senna, founder and

CEO of Spartan Races. We're teaching you how to overcome your obstacles in your life

the same way we teach our 10 million plus Spartans to overcome obstacles on the

course. With insight from the smartest, most accomplished experts from every corner of the world.

Get ready to elevate your life today.

Joe DeSenna here, CEO and founder of Spartan and hosts the Hardway

Podcast. I've got my buddy Nigel Thomas on who is an

entrepreneur. He's got an amazing newsletter called David to Goliath. I thought it was David and Goliath but it's David to Goliath, I thought it was David and Goliath, but it's David to Goliath and it's pretty popular

Welcome! Thank you so much. I just want to say before getting to it Joe

Thank you. Thank you because, you know, you've helped a lot of people out and

especially me being a man being in a very vulnerable situation in the last 12 months. You probably do, but you might not realize the impact that you have and I just want to say to you man to man like thank you so much for what you do it's it's truly inspirational.

Thanks for saying that and I mean this from the bottom of my heart. Those sentences when I get them keep me going. As an entrepreneur you know how hard it is.

It's fucking hard every day, the grind. And I almost feel like a martyr when I tell people, like I only do it for that sentence. That's the only like there's so many easier ways to make money like I just get a job

would just be so much easier but I don't know we I feel like we'd be letting the world down because there's just not a lot of

opportunity for folks to tune themselves up and get you know reorganized like you do when you do something hard.

Yeah and I think the world needs more tough love. I'm all for it.

So tell me about yourself where did you come from?

I'm from Manchester UK you know. So tell me about yourself, where'd you come from?

I'm from Manchester, UK.

You know, the bright lights in Manchester

and the UK, it's not the best of weather,

...