Fixing the Broken Running Shoe Industry ft. Altra Running Co-Founder Brian Beckstead

Between the Reps with Brooke Ence & Jeanna Cianciarulo

Brooke Ence & Jeanna Cianciarulo and Studio 71

Self-improvement, Fitness, Health & Fitness, Education, Nutrition

4.9 • 1.2K Ratings

🗓️ 23 June 2020

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we welcome Brian Beckstead, the Co-Founder and Head of Strategy/PR of Altra Running, a shoe company that creates zero-drop footwear with a natural foot-shape design. Altra Footwear was launched in 2009 by Brian and Golden Harper, partnering with Pulse Labs, an engineering firm at Brigham Young University. They chose the name "Altra" based on the Latin word "altera", which means "to fix or mend something that is broken." From their humble origins cutting up existing shoes and re-soling them in a toaster oven, Altra is now sold all over the U.S. and in 55 countries around the world. To learn more about Altra, go to: https://www.altrarunning.com To check out Brian on Insta: @brian_altra To check out Altra on Insta: @altrarunning To watch Between the Reps podcast videos on YouTube: https://bit.ly/BTRYouTube Send us emails at: [email protected] For more Brooke on Insta: @brookeence For more Jeanna on Insta: @jeanna_cianciarulo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This episode is sponsored by Better Help.
0:03.0	It's so easy to get caught up in the day to day
0:06.0	and what everyone else needs from you and never take a moment to think about what you need from yourself.
0:10.0	Whether it's friends, family, a job, they all deserve the best version of you.
0:15.0	That's why it's important to take time for yourself.
0:18.0	Everyone can benefit from therapy.
0:20.0	It's helpful for learning positive coping skills and how to set boundaries.
0:24.0	It empowers you to be the best version of yourself.
0:27.2	If you're thinking of starting therapy, give better help a try.
0:30.5	It's entirely online, designed to be convenient, flexible, and suited to your schedule.
0:35.0	Just fill out a brief questionnaire to get matched with a licensed therapist and switch therapists at any time for no additional charge.
0:42.0	Find more balance with better help. at any time for no additional charge.
0:43.0	Find more balance with better help.
0:45.0	Visit better help.com slash reps today to get 10% off your first month.
0:51.0	That's better help, H-E-L-P.com slash reps.
0:57.0	Today's podcast is sponsored by Nutresence. Well that was the sound of the Nutresence
1:06.9	BioCensor that I've been wearing. With Nutresence I've learned some very
1:11.6	interesting things about how my stress, sleep, and exercise play a big role in my health,
1:19.0	but also how my food and drink choices affect my body and my performance.
1:25.0	Did you know that your glucose levels can significantly impact how your body and mind feels and functions?
1:32.0	Nutri-sense lets you analyze your glucose levels in real time in response to food, exercise, stress, and sleep.
1:39.0	It's been fascinating to see my results and a little bit scary.
	...

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