From Farming Roots to Forklift Empire w/ Alex Mortensen
Barn Talk
This'll Do Farm
4.6 • 1.4K Ratings
🗓️ 19 February 2025
⏱️ 86 minutes
🧾️ Download transcript
Summary
Welcome to Barn Talk! In today’s episode we're diving into a unique business journey with Alex Mortensen, a man who's truly brought innovation to the heartland. Alex, our guest for this episode, has turned what once was a small-town elementary school into a thriving hub for his enterprise, Iowa Forklift and Equipment. But that's not all – Alex is also a Pioneer seed dealer and is in the process of developing a campground. From his humble beginnings on a family farm to exploring new horizons in the business world, Alex’s story is a testament to creativity and perseverance. We’ll explore how he’s leveraged social media, specifically TikTok, to propel his business forward and the lessons he’s learned along the way. We also uncover his insights on entrepreneurship, his approach to balancing multiple ventures, and a look at the prospects of his burgeoning campground project. Whether you're an aspiring entrepreneur or a seasoned business owner, there’s something in this episode for everyone. So, let's head into the barn and let Alex teach us a thing or two about finding success in the niches!
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00:00 Winter Storm Alters Shipping Plans
06:10 Truck Miscommunication and Frustration
15:35 Farm Work Reflections
19:05 Contemplating a Career Change
23:16 Podcast Networking Opens Doors
28:11 Embracing Social Media Trends
33:41 Unexpected School Purchase Opportunity
40:34 "Global Forklift Ventures"
45:22 Simpler Beer Era Recollection
51:30 Challenges in Management Growth
57:57 Expanding with Mobile Services
59:20 Diversifying Investments with Real Estate
01:05:44 Farming Ambitions and Nostalgia
01:09:07 Highway Driving: Missing Exits
01:16:28 Struggling with Being Present
01:20:31 Small Town Walmart Nostalgia
01:25:35 Podcast Appreciation and Promotion
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Transcript
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| 0:00.0 | All of the food we eat and much of the clothing we wear comes from plants and animals that are raised on farms. |
| 0:05.6 | Farms are different in type, in size, and even in name. |
| 0:39.6 | Welcome to Barn Talk. What happens at the barn stays in the barn, but not today. We're going to let it all out for you guys. Today is going to be a really great guest episode. This guy has a lot of unique stuff going on. He's on TikTok. He's doing something pretty cool here in the state of Iowa, and we're going to have a damn good conversation in the barn here today, but before we get into it, you guys |
| 0:43.3 | know the drill. Share the show with the people that you know. The more that you guys do that, |
| 0:48.1 | the more of this show grows. The more guests we can get on, the more episodes we can make. |
| 0:52.8 | Another thing you can do to help support Barn Talk is you can leave a view on Spotify or Apple. The more guests we can get on, the more episodes we can make. Another thing you can do to help support BarnTalk is you can leave a review on Spotify or Apple. |
| 0:57.8 | The more that you guys do that, the more it gives our show credibility. |
| 1:01.8 | And the more credibility we have, the more guests we can have on. |
| 1:06.2 | So we appreciate every single one of you guys that does that. |
| 1:09.6 | Let's us know your thoughts. |
| 1:11.9 | We love hearing from you. So keep leaving those reviews um last thing you can do to support barn talk and |
| 1:18.5 | support our family farm here is support our direct to consumer meat business farmer grade |
| 1:24.3 | farmagrade farmagrade.com we got a crap ton of of restock items coming we have a |
| 1:30.4 | crap ton of new items for grill out season that's came um we have pork sticks available it is going |
| 1:38.6 | to be the official snack of the barn talk podcast and we also got subscription boxes but got a bunch of stuff always |
| 1:46.1 | coming to the website so you can use code Barn Talk to save 10% off your next order and that code |
| 1:54.1 | is always for you guys to use anytime you want to buy some meat. So is there going to be like a |
| 1:59.8 | right here. Is there going to be like a, uh, uh, right here? |
| 2:01.3 | Is there going to be like a pork stick mini free? |
| 2:03.8 | I know. |
| 2:04.2 | We need to get like a dispenser. |
| 2:06.6 | We need to have a pork stick button that like we have one of those, one of those things in |
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