From Recode Media: Food52's surprising success story

Eater's Digest

Vox Media Podcast Network

News, Food, Comedy, Arts, News Commentary, Improv

4.4 • 902 Ratings

🗓️ 6 March 2020

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Food writers Amanda Hesser and Merrill Stubbs turned a book deal into a digital publishing and retail company. Then they spent 10 years turning that company into something worth more than $100 million. They tell Recode Media’s Peter Kafka what they learned along the way — and why he was wrong to count them out years ago. Featuring: Amanda Hesser (@amandahesser) and Merrill Stubbs (@merrillstubbs), Co-Founders of Food52 Hosts: Daniel Geneen (@danielgeneen), Producer, Eater Amanda Kludt (@kludt), Editor in Chief, Eater Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. Check out more great reporting from the Eater newsroom. Subscribe to Amanda’s weekly newsletter here. Follow Us: Eater.com Facebok.com/Eater YouTube.com/Eater @eater on Twitter and Instagram Get in Touch: [email protected] About Eater: Eater obsessively covers the world through the lens of food, telling stories via audio, television, digital video, and publications in 24 cities across the US and UK. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Once upon a time, Disney was a motion picture studio in a sea of Hollywood studios doing something nobody else was doing.
0:09.0	Disney's business is memory making. Disney's business is tradition.
0:15.0	But here's the thing about kingdoms.
0:17.0	They don't last forever.
0:18.0	To survive, Disney had to grow.
0:21.0	But has that tremendous growth eroded what made Disney, Disney.
0:24.3	And I don't know the world cares that this is a Disney movie anymore. I'm Joe
0:29.6	Italian. I'm hosting Land of the Giants, the Disney Telepa, from Bulcher on the Box Media Podcast Network.
0:35.0	Follow Land of the Giants wherever you listen to hear new episodes every Wednesday. Hi, Digest Lessoners. This is Amanda Kluw, editor and chief of Eder. Dan and I do not have a new episode this week, but we have a fun surprise.
0:55.9	My colleague at Vox Media, Pierre Kafka, runs a podcast called Recode Media, and he recorded a really
1:02.4	interesting episode recently with Food 52 founders
1:05.4	Amanda Hesse and Merrill Stubbs. I've long followed everything they do. I've read
1:10.1	Food 52 since it launched over 10 years ago and I've been really interested and
1:15.4	excited to watch their growth and their evolution I think when they
1:18.7	started I was mostly looking at them for their recipes and maybe their stories
1:22.1	but now it's become my go to for
1:24.4	whenever I'm buying Christmas presents or wedding gifts for someone and it was great
1:29.4	and I think a little inspiring to see that they were able to sell a major stake of their company for a hundred million dollars recently
1:35.9	So Peter has a long conversation with them about where they've been and where they're going and their perspective on the food space right now.
1:44.0	So I hope you enjoy, give it a listen.
1:47.0	My guests here today are people I wanted to talk to you for quite a while.
1:50.0	Amanda Hesse, Merrill Stubbs, they are the co-founder of Food 52.
	...

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