Hello there. This is Mark Bauerline with another conversation.

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God Saad was with us a couple of years ago, and he's back again to discuss a new book.

He is marketing professor at Cornucordia University, author of, among other things, the consuming instinct,

the parasitic mind, and now the Saad truth about

happiness, eight secrets for leading the good life. Great title and our topic today. Welcome,

Professor Saad. Thank you so much. So good to be with you again. Now, in your long publishing career, which includes

many papers on evolutionary behavior, why have you turned your attention in 2023 to happiness?

I mean, we're all unhappy. Well, you know, if you would have asked me when I came out with my last book,

the parasitic mind, what the topic of my next book would be,

...