From Stage to Stardom Learn How Stacy Jones Turns Brand Partnerships into Gold
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 5 February 2025
⏱️ 29 minutes
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, Dr. Ekta sits down with Stacy Jones, founder and CEO of Hollywood Branded, to uncover the secrets behind creating authentic brand partnerships with celebrities and influencers. Stacy shares her inspiring journey from theater production to becoming a trailblazer in Hollywood marketing, offering invaluable insights into building resilient businesses and thriving through industry challenges.
Stacy reflects on her path, starting with her passion for storytelling in theater and her unexpected pivot into product placement and celebrity collaborations. As the head of Hollywood Branded, she’s orchestrated over a billion dollars in brand partnerships, relying on her ability to adapt and innovate despite setbacks like fraudulent schemes and industry shutdowns.
The conversation dives into the nuances of celebrity endorsements versus influencer campaigns. Stacy explains the differences in budgets, production needs, and brand goals, emphasizing the importance of authenticity and long-term collaboration for success. She also offers practical advice for smaller brands, highlighting the potential of product placements in film and TV or leveraging gifting lounges to generate organic buzz.
Stacy’s story underscores the grit required to navigate Hollywood’s fast-paced environment. From overcoming multimillion-dollar losses to redefining her agency’s focus, she exemplifies resilience and reinvention. Her mantra: failure is a stepping stone, and passion is the fuel for long-term success.
Tune in to discover how Stacy Jones built a powerhouse agency and learn strategies to elevate your brand through meaningful celebrity partnerships.
To learn more about Hollywood Branded, visit their website and social media. Don’t forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. This is Ecta and I'm really excited for our guest today because she is truly the guru when it comes to Hollywood partnerships and understanding how those work and all of the hard work that goes into them, all of the detail-oriented work that goes into them. So without further ado, I would love to introduce you guys to Stacey Jones, who is the founder and CEO of Hollywood |
| 0:21.9 | Branded. Welcome, Stacey. I'm so excited to host you. |
| 0:24.1 | I am delighted to be here today. Thank you so much for having me. |
| 0:28.1 | No, it's an honor and I can't wait to learn from you. I'm so curious about how things work |
| 0:33.0 | in Hollywood, you know, from the marketing perspective, from the PR angle, like, it's just a world that |
| 0:37.7 | I think a lot of us just don't know much about. I love to learn more about you. I know you have |
| 0:41.8 | such an amazing background and such a cool story behind what brought you to this career track. So if you |
| 0:47.1 | could kind of walk us down memory lane and tell us, what got you into this field, everything |
| 0:52.2 | led up to it. I certainly did not know my trek when I was starting off in life. |
| 0:57.7 | I had lots of stumbles along the way, but I was always very driven. |
| 1:01.8 | I always was very passionate about finding hobbies that I turned into businesses. |
| 1:07.4 | And I did that from a very early age, starting at my first lemonade stand, |
| 1:13.2 | quite frankly, that my mother made me turn into something that I self-funded because it was |
| 1:17.9 | profitable enough that she didn't feel like she needed to buy the lemonade anymore. |
| 1:21.6 | I had an early age intent to make sales happen from brownies and Girl Scouts and cookies to world-class chocolate bars |
| 1:30.1 | to designing an earring business and launching it and getting it into stores all over New Mexico. |
| 1:37.8 | You know, I always was driven to do and go a little bit above beyond what my peers were doing. |
| 1:47.0 | And when I got to college, though, I didn't really know what I wanted to do and go a little bit above beyond what my peers were doing. And when I got to college, though, I didn't really know what I wanted to do with my life. |
| 1:49.0 | And I set out as a communications major, |
| 1:52.0 | and I got into my first big lecture hall, |
| 1:55.0 | you looked around at those 300 fellow students all looking at me, |
| 1:58.0 | and I was very reserved. As long as I put myself into a scenario |
... |
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