Going Viral (w/ Karen X. Cheng)
Just a Tip with Megan Batoon
Headgum
4.9 • 3.3K Ratings
🗓️ 3 September 2021
⏱️ 74 minutes
🧾️ Download transcript
Summary
Megan talks with creative director Karen X. Cheng about all things social media. They dive into the strategy behind going viral, facing online burnout, and even discuss their advice for creatives.
Show Notes:
[01:46] - Karen’s First Viral Video
[03:32] - Learning to Dance
[06:59] - Cracking the Viral Code
[09:43] - Effort vs. Views
[12:11] - Defining “Influencer”
[18:24] - The Dunning Kruger Effect
[20:22] - WMAVR Season 2
[27:34] - IG Growth Strategy
[34:21] - Staging Inspiration
[38:40] - All About Burnout
[46:03] - Scarcity Mindset
[52:56] - Transitioning Careers
[57:35] - Maintaining A Following
[1:05:00] - Catering to Followers
[1:11:21] - Advice for Creatives
Where to find Karen:
“Just a Tip with Megan Batoon” is a comedic advice podcast that’s equally about tangents as it is about tips. Megan and rotating guests tell stories and act as cautionary tales so you don’t make the same mistakes they did. DM your questions to @justatippodcast on Instagram!
Be sure to rate Just a Tip 5-stars on Apple Podcasts!
Follow Megan:
Twitter: @meganbatoon
Instagram: @meganbatoon
Shop Merch: shop.meganbatoon.com
Facebook: www.facebook.com/MeganBatoonFP
Just a Tip on Instagram: @justatippodcast
Advertise on Just A Tip via Gumball.fm
See omnystudio.com/listener for privacy information.
Transcript
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| 0:00.0 | This is a Headgun Podcast. |
| 0:30.0 | Welcome to another episode of Just A Tip, the Podcast that's equally about its |
| 0:50.3 | tangents. |
| 0:51.3 | As it is about its tips, I am your host Megan Bittun, and I'm here today with Karen X |
| 0:56.1 | Chang, and we talk about career transitions, being creators on social media, the repercussions |
| 1:01.9 | of going viral, which Karen has done multiple times in multiple different avenues, and my |
| 1:06.4 | favorite topic to discuss with creators, burnout. |
| 1:10.6 | Enjoy! |
| 1:12.5 | I know normal podcasts are like an hour, so I'm going to like try and shove everything |
| 1:16.9 | because I want to know so much about your journey, because I just realized that I had |
| 1:24.0 | seen your video. |
| 1:26.0 | Your viral dancing video, I had no idea. |
| 1:29.3 | I had no idea until... |
| 1:30.3 | Same person! |
| 1:31.3 | A lot of people were like, wait, what that was you? |
| 1:35.1 | That's so... |
| 1:36.1 | Because I do something completely different now. |
| 1:37.3 | Yeah, I mean, that's... |
| 1:38.3 | Isn't that like life for real? |
| 1:40.5 | Like I feel like both of us definitely have so our hands and so many different things. |
| 1:46.5 | So like where did you start? |
| 1:48.2 | Where was like the inciting incident for like your creativity? |
... |
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