Google AR, Peloton pullback + David Friedberg: Cana, the first molecular beverage printer | E1365
This Week in Startups
Jason Calacanis
4.4 • 1.3K Ratings
🗓️ 21 January 2022
⏱️ 89 minutes
🧾️ Download transcript
Summary
David Friedberg joins to discuss The Production Board's latest company, Cana, which is making, the world's first molecular beverage printer. But first Jason and Molly break down some news. Google is reportedly working on an AR headset (2:15) and Peloton trying to improve their bottom line by raising prices and reportedly halting production and trimming headcount (18:54).
Then, David joins to chat about how his company Cana could totally remake the beverage industry with a device reminiscent of Star Trek's Replicator (36:57). You will learn:
1. How humans perceive taste.
2. How The Production Board incubates deep tech companies and evaluates if science is ready to be commercialized.
3. The way the Cana device will be able to recreate any beverage on demand.
4. Which types of beverages will be practical first.
Check out Cana: https://www.cana.com/vision
(00:00) Jason and Molly intro the show
(02:15) Google is building an AR headset
(10:19) Linode - Apply to their Rise program for founder-led, early-stage startups and get 3 years of discounts at https://linode.com/twist.
(11:33) The killer app for VR Goggles
(13:30) Over-under on when tech-savvy will use a headset daily
(18:55) Peloton's stock is down massively
(22:45) RealGoodFoods - Go to https://realgoodfoods.com and use code TWIST for $15 off!
(24:15) Peloton's cost cutting measures
(30:34) Jason's product requests for Peloton
(33:18) Molly and Jason discuss David Friedberg's new company
(35:53) Ourcrowd - Check out the deal of the week at https://ourcrowd.com/twist
(36:57) Interview - David Friedberg brings his company out of stealth
(38:05) Impacts of the All-In podcast on Friedberg's business
(42:09) The Production Board history and structure
(45:51) How The Production Board evaluates its projects
(49:05) The inefficiency of how humans make and consume products
(51:55) The story of Cana
(57:16) What beverages are easiest to print molecularly
(1:00:00) How the machine uses 80 flavor compounds
(1:02:13) Celebrity beverages, form factor and timeline
(1:07:42) Cana's R&D cycle
(1:13:57) The vision for the company
Transcript
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| 0:00.0 | Hey, everybody. We got an amazing show for you today on the program is my bestie from the all-in-podcast David Friedberg and he's on the show to debut his new company canna. |
| 0:09.0 | It is a company that is basically the replicator out of Star Trek. |
| 0:13.0 | You get a cartridge. It has a bunch of compounds in it. You put your drink, container vessel underneath it, press a button and you could have the coffee tea, red wine, white wine, white claw whatever could come out of this new hardware solution that he's creating. |
| 0:29.0 | It is like something out of the future that's going to change the world an incredible interview, but first, but first Jason and I are going to break down some news. |
| 0:38.0 | Although I do just want to make sure that I get on the like the alpha list or when they start to distribute those and they need testers in the real world. |
| 0:45.0 | So the besties, David's the one I want to be besties with. |
| 0:48.0 | All right, Jason and I are breaking down some news about technology that used to seem cool until we heard about kana. |
| 0:56.0 | Google is reportedly working on an AR headset and palatine has run into some major headwinds. |
| 1:04.0 | Shall we say looking at a number of ways to fix their bottom line, including potentially just halting production on all of their products. |
| 1:12.0 | We will discuss who we think should buy this company and much more. |
| 1:16.0 | Stick with us. |
| 1:17.0 | It's going to be an amazing episode. |
| 1:20.0 | This week in startups is brought to you by Linode has a startup program built specifically for founder led early stage startups. |
| 1:29.0 | It's called rise and it comes with a three year discount program and tech consultants to help with infrastructure growth. |
| 1:35.0 | Apply today at linode.com slash twist. |
| 1:39.0 | Real good foods is modernizing frozen foods and has become one of the fastest growing brands in the US. |
| 1:46.0 | Everything real good foods makes is low in carbs, high in protein and made from real food ingredients. |
| 1:52.0 | Go to realgoodfoods.com and use code twist for 15% off. |
| 1:57.0 | And our crowd. |
| 1:59.0 | Our crowd helps you invest early in pre IPO companies alongside professional VCs. |
| 2:05.0 | If you're interested in investing, you can join our crowd for free at OURCROWD.com slash twist. |
| 2:14.0 | Hey, everybody. |
... |
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