Have you turned off push notifications?

Why'd You Push That Button?

Vox Media Podcast Network

Society & Culture, Arts, Technology, Design

4.4 • 683 Ratings

🗓️ 8 May 2018

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I’m deeming this year the year of the push notification solely because of the disaster that was Hawaii’s accidental ballistic missile alert. On this week’s Why’d You Push That Button, Kaitlyn Tiffany and I look into why people turn push notifications on, especially for news. Are they masochists? What makes us turn them off? I don’t hate push notifications, so much as I wish they were more targeted and accurate. Kaitlyn resolutely hates them, and that’s fine. This episode packs a lot of content and interviews into 40 minutes, so settle in with enough water and snacks to make it through. We first talk to two women and friends who were in Hawaii when that terrible push was sent — Emily and Meghan. Then we talk to New York Times writer John Herrman about his feelings on pushes, as well as his essay on red dots. Once we get out all our thoughts, we take it to two experts: Eric Bishop, who also works at The New York Times and strategizes its push strategy, and Christopher Dean, CEO of the company Swrve, which specializes in push notification technology. He explains how push technology might get more sophisticated in the near future. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:30.1	Do you turn on push notifications?
0:33.1	Yeah, totally.
0:34.1	I use Instagram a lot, and if I had my Instagram notifications on, there'd be too many
0:37.3	notifications. I'd say like 95% of I had my Instagram notifications on, there'd be too many notifications.
0:38.3	I'd say like 95% of the notifications I got our email.
0:41.3	Push notifications to me, it's like getting a package.
0:43.3	You're just excited to see that you got a package your mail, but then you see the notifications
0:46.3	like garbage and you're just like, oh.
0:48.3	I'm very much just allowing my phone to decide for me what gets pushed to my being. CarX drift racing, in essence, really annoying push notifications that are owned by default,
0:56.9	so I turn those off immediately.
0:58.4	I'm supposed to have an iPhone, it doesn't group them for me.
1:00.8	You know, my phone buses are like, oh my God, what happened?
1:03.1	And they're like, how to make your favorite pies from the Great British Bake Off.
1:07.6	Hello, welcome to Why'd You Push That Button, a show where Ashley Carmen,
1:11.7	hello, and Caitlin Tiffany, that's me, talk about all of the decisions. Technology forces us to make.
1:18.0	Forced. Today we're talking about push notifications. Quite the controversial feature of technology,
	...

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