He Sold His Company for 8 Figures… Then Bought It Back for $1

Wealthy Way

Ryan Pineda

Business, Entrepreneurship

4.8 • 2.1K Ratings

🗓️ 21 April 2025

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Wealthy Way, we’re joined by Jason Phillips, a fitness industry veteran who's been a cover model, pro athlete, and is now the CEO and founder of the Nutritional Coaching Institute (NCI). Jason’s story is nothing short of inspiring, from overcoming struggles in his business to having a major spiritual awakening that changed how he runs his companies. We dive deep into Jason’s journey of selling and buying back his business, the challenges of growing in the fitness world...

Transcript

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0:00.0	to just get back to company you just sold.
0:02.5	So what did that look like?
0:03.7	So the crazy part is I had a premonition,
0:05.5	like definitely said to somebody in my circle.
0:07.5	I said, you know, I said,
0:08.2	I think one day I'm going to buy NCI back for a dollar.
0:10.8	What solved it to the point where you guys were able to sell again?
0:13.6	Yeah.
0:14.0	So I woke up and I saw on Instagram that this Australian company had just acquired another company. Found the owner and I sent him a DM and I said, hey, make me.
0:23.0	You want to buy us?
0:23.9	I said, I'm a big fan of yours.
0:25.2	Studied what you've done.
0:26.1	Like, you've done some big things.
0:27.1	I said, cool, I'm for sale.
0:29.6	Okay.
0:30.5	Three days later, I had an LOI.
0:32.2	No way.
0:32.9	A cold DM got me.
0:34.4	That's the whole story.
0:35.9	Wow. Yep.
0:39.9	What's up, wealth, bitters?
0:44.6	Today, I've got a guy who sold his certification business for eight figures and then bought it back for a dollar.
	...

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