Herb, Ep 1: The Panic

Drilled

Critical Frequency

True Crime, Earth Sciences, Social Sciences, Science

4.8 • 2.3K Ratings

🗓️ 18 July 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person with a unique personality and opinions that deserved to be heard. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of U.S. history. Transcript Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Everyone has a story I can learn from to be fearless like her, to have the confidence to
0:07.4	achieve my dreams.
0:10.4	This ad that you're hearing, it starts out with a little girl dressed in a millionaire
0:15.9	heart outfit.
0:16.9	Then it pans to a montage of women playing golf.
0:22.6	Professionals clearly.
0:24.6	Nearly 100,000 girls are participating in LPGA, USGA Girl Scalp.
0:30.3	It's about so much more than golf.
0:33.5	Ooh, it sure is golf lady.
0:36.9	Because this ad was paid for by Chevron, who sponsored the program.
0:40.9	And it's not just Chevron either.
0:43.2	Take a listen to this recent Conoco Phillips ad, which sounds like it's actually advertising
0:49.3	an education nonprofit.
0:51.3	Who's gonna hold you back?
0:53.8	I always wanted to be a teacher.
0:57.4	It was just something that came natural to me.
1:00.8	I knew I wanted to be a teacher when I was a middle schooler.
1:06.0	And now I'm a teacher here at my old middle school.
1:11.8	Ads like these and the activities behind them from sponsoring sports events and teams
1:16.9	to funding education initiatives or supporting women and STEM have become so common that
1:23.4	you might be wondering why I'd bother calling attention to them at all.
1:27.6	But it's important to talk about why companies and especially oil companies spend so much
	...

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