5 • 741 Ratings
🗓️ 24 May 2024
⏱️ 37 minutes
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0:00.0 | Welcome back to our PPC Masterclass of Bateman Collective. We've got Brandon Bateman here. We've been talking about why PPC, how Google works, effective bidding strategies, how to leverage or understand location as well as budget strategies. And today we're going to be talking about lead quality secrets. And this is an interesting concept, right? So lead quality, why is there |
0:25.1 | something worth talking about here? Well, I'm trying to think of any reason it wouldn't |
0:31.8 | be worth talking about lead quality. I mean, that's all, like, if you could take a business |
0:35.6 | and cut the number of leads that they get in half and have them do the same revenue, I don't know anybody that wouldn't take that deal. |
0:43.8 | Well, we're talking about secrets here. |
0:45.1 | So, like, what are the secrets behind it? |
0:46.8 | Okay. |
0:47.2 | Well, we'll get to that. |
0:48.1 | We'll get to that. |
0:48.5 | I mean, they won't be secrets anymore. |
0:50.3 | But, yeah, the, here's the thing with PPC. So most of the people that are working with some other company |
0:55.0 | and they choose to work with us, |
0:57.0 | and they're comparing the results beforehand. |
0:59.0 | Like I just, for example, we just had a, |
1:00.0 | we set an audit with somebody where we look at their stuff |
1:02.0 | and they're just like, I need a lower cost per lead. |
1:04.0 | And what I basically told them is, |
1:06.0 | you're not going to get a lower cost per lead, |
1:08.0 | but we'll get you a better return investment. The way we're |
1:11.2 | going to do that is we're actually going to drive your lead cost up and we're going to drive your |
1:14.7 | lead quality up so much that it surpasses the increasing costs and it becomes worth it for you to |
1:19.6 | do that. And they're like, you know what? Actually, I don't want lower lead cost. Now I want better lead |
... |
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