5 • 741 Ratings
🗓️ 17 May 2024
⏱️ 62 minutes
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0:00.0 | Hey, everybody. |
0:00.7 | Welcome back to the PPC Masterclass of Bateman Collective. |
0:03.6 | On this episode, we're going to be talking about location and budget strategies. |
0:08.7 | So, you know, in the previous two, we recorded about why PPC, why it's effective. |
0:13.5 | And we talked about how Google works and effective bidding strategy. |
0:16.2 | So today we're talking about location and budget strategy. |
0:20.9 | So I'm in the Phoenix market. |
0:24.8 | So by default, I'm going to start a PPC strategies. |
0:28.5 | I'm going to start in Phoenix. |
0:31.2 | Is that the strategy everyone does? |
0:33.9 | It's not what everybody does. |
0:35.2 | It is what a lot of people do. |
0:37.2 | So let's talk about this because this is like this is one of the biggest things. |
0:41.9 | And I actually find myself talking about this a lot because even for PPC experts, this is a whole different game. |
0:47.0 | Because like, let's just say you're in like the e-commerce world. |
0:49.2 | You're just like, okay, we'll target the United States. |
0:51.8 | Anybody and everybody. |
0:53.1 | Yeah, because if they live in the middle of nowhere, |
0:56.0 | or they live in the heart of Los Angeles, |
0:59.4 | and they buy my product for 20 bucks, |
1:01.4 | guess how much revenue I get, $20. |
1:03.3 | Yeah. |
... |
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