Honest Tea: Seth Goldman (2017)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 11 June 2018

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 1997, after going for a long run, Seth Goldman was frustrated with the sugar-filled drinks at the corner market. So he brewed up a beverage in his kitchen, and turned it into Honest Tea. PLUS, for our postscript "How You Built That," we check back in with Jaya Iyer for an update on Svaha Inc., a unique apparel brand that focuses on STEM-themed clothing for babies, kids, and adults. (Original broadcast date: January 16, 2017) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, really quick before we start, just wanted to share some really exciting news with you.
0:31.0	We are taking how I built this live to Chicago.
0:35.0	On Wednesday, July 18th, I'll be interviewing live onstage Peter Rehal, the founder of RxBar.
0:42.0	The event is sponsored by American Express and to get your tickets, go to nprpresent.org and hope to see you in Chicago.
0:51.0	And one more thing, it seems like you can walk into any store these days and choose from dozens of bottles of artisanal water or organic juices.
1:04.0	But before any of that, Seth Goldman was trying to convince the beverage industry that yes, people will buy a bottle drink that is not loaded with sugar.
1:15.0	And as you will hear, it took a lot of convincing.
1:18.0	This story first ran last January, but it's worth hearing it again. I hope you enjoy it.
1:24.0	So in 2003, we had a delivery of glass that was faulty.
1:30.0	And so we ended up with some product in the marketplace that had broken glass inside the bottle.
1:36.0	In fact, there are two different Whole Foods stores. And Whole Foods has a rule, three strikes in your own.
1:41.0	We knew we couldn't afford as a business to lose our largest customer.
1:45.0	So we voluntarily withdrew all product from the market. Every store.
1:49.0	Everywhere. Not just Whole Foods, everywhere.
1:51.0	Wow, how much did I cost you?
1:53.0	It totally stopped our sales. It was just painful.
	...

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