Hi, I'm Dan Pramak, and welcome to Axios Recap, presented by Bridge Bank. Today's Wednesday,

September 16th. Snowflake stock is up, gasoline prices are down, despite Hurricane Sally,

and we're focused on how 2020 has changed advertising.

Yesterday, Kim Kardashian-West, and about two dozen other celebrities, announced that they would not post to their Facebook or Instagram pages today, as a protest against the

platform's, quote, spreading of hate, propaganda, and misinformation created by groups

to sow division and split America apart, end quote.

It's basically the continuation of this past July's brand boycott of Facebook, which was not

continued into August and reflects what appears to be a broader shift within the advertising industry,

which has shrunk considerably during the pandemic. So we wanted to ask Axios media reporter Sarah Fisher about her take on what's not happening

today on Facebook and Instagram.

So, Sarah, there was this boycott back in July that didn't then go into August.

There's this one day, call it a fast, if you want, of Instagram and Facebook by a bunch of celebrities.

Basic question, given that none of these are long lasting, do they matter to either Facebook or the ad industry?

Yes, because it shows that it's conventional wisdom within the advertising and marketing industries

and within the regular people use these products that Facebook and other social media

platforms have a toxicity problem. That's what these boycotts represent. But if they have a

toxicity problem and so we're going to leave them Wednesday, but be right back Thursday,

if I'm Facebook, don't I think, who cares?

Well, the point, according to Jonathan Greenblatt, who's the head of the Anti-Defamation League,

one of the key players in the stop hate-for-profit boycott, is to just ramp up pressure

and make more public awareness around the issue so that even if these boycotts don't

push the influencers or the advertisers to make long-term changes, maybe it will force

...