How Amazon is adapting to the TikTok generation
GeekWire
GeekWire
4.4 • 116 Ratings
🗓️ 16 November 2024
⏱️ 46 minutes
🧾️ Download transcript
Summary
This week on the GeekWire Podcast, we dive into Amazon's launch of a new discount storefront called Amazon Haul, and explore what it says about the future of e-commerce and generational shifts in shopping. Guests Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) provide insights into the long-term trends around Amazon Prime membership and consumer behaviors on the platform.
- CIRP: Amazon Report on Substack. (Check out their Apple Report, as well.)
- GeekWire: Hands-on with Amazon Haul: First impressions of the e-commerce giant’s new Temu and Shein rival
- Amazon: Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10
- Business Insider: Amazon's new discount section, 'Haul,' looks like a Temu version of Temu
With GeekWire co-founder Todd Bishop. Edited by Curt Milton.
See omnystudio.com/listener for privacy information.
Transcript
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| 0:00.0 | This Geekwire podcast is brought to you by BECU. Stay tuned to the break as Brian Westbrook |
| 0:06.4 | interviews BECU's Stacey Black for today's money hack about talking with the children and young |
| 0:12.1 | adults in your life about money. For more money hacks, check out geekwire.com slash BECU. |
| 0:19.7 | 2775 grand total afterta tax was $30.62. |
| 0:24.2 | And the promise was it would arrive between November 21st and November 25th. |
| 0:28.6 | Now we can't wait to see what it's like when it arrives. |
| 0:31.0 | There's something very old school about waiting 10 days for stuff, which may be really fun because it may actually sort of double |
| 0:40.4 | the social aspect of it and the gamification because you really don't know exactly what you're |
| 0:45.6 | getting. And there was nothing urgent about what you were shopping for you. There was nothing, |
| 0:50.3 | oh man, I need these screwdrivers in the next day or two because I got something that's broken. |
| 0:53.7 | Absolutely. My thought going in was a week or more to get a bunch of crap I don't |
| 0:58.2 | really need. Like, I'm there. Sign me up. Welcome to Geekwire. I'm Geekwire co-founder Todd Bishop. |
| 1:12.6 | We are coming to you from Seattle, where we get to report each day on what's happening around us in business, technology, and innovation. |
| 1:17.7 | What happens here matters everywhere, and every week on this show. We get to talk about some of the |
| 1:22.0 | most interesting and important trends in the news. This week, Amazon launched a new storefront called Amazon Hall, as in |
| 1:30.0 | H-A-U-L. It offers an array of items for less than $20 each, much less than $20 for the most |
| 1:36.6 | part, and the items arrive in one to two weeks. This goes completely against the grain of the |
| 1:42.5 | company's larger push for faster and faster shipping times. |
| 1:46.3 | But it's a long-awaited response from Amazon to Temu and Sheehan, the discount e-commerce platforms from China that really cater to the TikTok generation that's turned online shopping into something that feels a little more like playing a game. |
| 2:01.5 | Joining me to talk about Amazon Hall and the larger world of Amazon Prime and Amazon's |
| 2:06.9 | relationship with consumers are Michael Levin and Josh Loitz. |
| 2:11.1 | They are the co-founders of Consumer Intelligence Research Partners, which studies all of these |
... |
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