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The Journal.

How Americans Watch Sports Is Changing

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.25.3K Ratings

🗓️ 12 June 2023

⏱️ 17 minutes

🧾️ Download transcript

Summary

For decades, the only way to watch all of your local baseball team’s games was on cable television. But as millions of Americans switch to streaming services, the economics of broadcasting baseball is changing. WSJ’s Amol Sharma explains baseball’s local broadcast deals and how one company’s bankruptcy is disrupting the model. Further Reading: - The Padres Spent Big on Players—Then Lost the TV Deal That Helps Pay for Them - Broadcaster Diamond Sports Files for Bankruptcy With $8 Billion in Debt Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I grew up in the middle of what's known as, you know, the curse.

0:13.3

Our colleague, Amal Sharma, leads our media coverage.

0:16.2

But once upon a time, he was just a kid watching baseball in Boston.

0:21.2

The Red Sox hadn't won the World Series and so along and it was like this cloud hanging

0:26.8

over all of New England basically.

0:29.2

So I grew up with that just sort of like kind of expecting that things were going to go wrong.

0:34.0

But in 2004, Amal along with millions of others witnessed the curse being lifted.

0:41.0

The Boston Red Sox are World Champions.

0:47.2

Big sporting events like the World Series are broadcast on national networks like Fox.

0:52.6

But to watch your favorite team play every game, you often need a subscription to Cable TV.

0:58.2

Many games only air on local channels.

1:01.2

The whole thing depends on Cable being a stable and sustainable business and that's kind of the rub.

1:11.2

Cable is in trouble and it means baseball could be headed for a new curse.

1:16.5

Recently, the entire system got a shock when the largest company in the local sports TV industry

1:22.6

filed for bankruptcy.

1:24.9

This is a story about the rise of cord cutting in Cable, people dropping their cable subscriptions

1:33.3

over the years and the pressure that that has put on what was a really lucrative sports TV industry

1:41.7

for decades that has now come to a head and it's forcing some pretty major change.

1:50.3

Welcome to the journal, our show about money, business and power.

1:54.4

I'm Jessica Mendoza, it's Monday, June 12th.

2:03.7

Coming up on the show, why the business of broadcasting baseball is striking out.

2:17.7

The scientists of today are creating the next big thing.

...

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