How Anastasia Soare built a beauty brand worth billions
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 6 March 2025
⏱️ 36 minutes
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Summary
Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. Soare started as a Romanian immigrant in a single room salon in Beverly Hills, and decades later, her beauty brand peaked at a valuation of about $3 billion. She joined host Jeff Berman to reveal the lessons she has learned building a global beauty empire, how listening to her daughter helped the brand leverage the influencer economy, and why she never wants to retire.
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Transcript
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| 0:00.0 | Most CRMs force you to adapt to how they work. Atio adapts to how your company works. |
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| 0:30.9 | Head to atio.com slash M-OS and you'll get 15% off your first year. |
| 0:35.9 | That's A-T-T-I-IO.com slash M-O-S. |
| 0:40.5 | When Opportunity Beckons, Remarkable People Answer. I'm Guy Kawasaki, host of Remarkable People, |
| 0:48.9 | the podcast where Trailblazers explain how their ideas shaped our world. |
| 0:54.6 | From Marketing Sage Seth Godin to the mother of the growth mindset, Carol Dweck, |
| 1:00.3 | to prophetic author Margaret Atwood, |
| 1:03.1 | these are the conversations that transform understanding and inspire action. |
| 1:08.7 | Please check out remarkable people on Apple Podcasts, |
| 1:12.3 | Spotify, or your favorite platform. |
| 1:20.0 | I met and I worked with so many celebrities. |
| 1:25.6 | But when I met Oprah was my Oscar moment. |
| 1:30.3 | Oprah's production team called Anastasia Suarez. |
| 1:36.3 | Would she come to Oprah's eyebrows live on the massively popular daytime TV show? |
| 1:42.3 | And it was kind of scary because to do live her eyebrows in front of a camera is very difficult. |
| 1:52.3 | I knew she was coming today, so I haven't plucked yet. |
| 1:55.6 | This is Anastasia, Queen of Brow. |
| 1:59.2 | Anastasia was used to fixing up the eyebrows of famous people in her Beverly Hills studio, |
... |
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