4.7 • 1K Ratings
🗓️ 19 November 2020
⏱️ 38 minutes
🧾️ Download transcript
Nick Christensen is our head of customer acquisition at AppSumo and he’s responsible for our affiliate marketing program. In this episode, we pull back the curtain on how we run our affiliate program at AppSumo and how you can start your own.
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0:00.0 | we want to try to break even with new customers that we're bringing in within 30 days and that allows us to go and spend more to get more of these customers. |
0:08.9 | I think the issue is if you try to wait too long or you say, hey, I think I can get paid out in three months or six months I can break even. |
0:16.0 | It ends up being a lot of risk to your business and if something goes wrong, if a big crisis hits and you have to scale back a lot of your spend, then you're in a bigger hole than, you know, the thing that you bargain for. |
0:27.0 | So getting paid back quickly or at least getting to break even quickly allows you to take on lower risk and scale the program one. |
0:34.0 | What is up you beautiful bastards? |
0:38.0 | It is your boy the YouTube roast master, |
0:40.0 | aka Rob I can't lose, aka no Kagan. |
0:42.0 | In today's episode I talked to Nick |
0:44.3 | Christensen who is our head of customer acquisition at app sumo.com the number one |
0:48.7 | marketplace for entrepreneurs Nick runs our affiliate marketing program which generates eight figures in |
0:53.8 | revenue for the business each year. If you've ever been curious about |
0:56.8 | affiliate marketing as a channel for your own business then you were going to |
0:59.7 | love this episode. I don't even know why we're sharing this stuff. It's good. But in this |
1:04.4 | conversation you're going to enjoy three gigantic things. Number one, how does |
1:07.0 | episode generate over eight figures a year through affiliate marketing? Number |
1:10.4 | two, how to start an affiliate marketing program for your business regardless the size? |
1:14.0 | And number three, how do you actually scale an affiliate program? |
1:17.0 | Enjoy those three things, plus a bunch more your nuggets along the way. |
1:20.0 | Before we dive in the show, make sure you subscribe to my YouTube channel |
1:23.0 | YouTube.com slash okay dork I do exclusive office hours for gorgeous |
1:26.5 | viewers just like yourself and insane giveaways like we gave away my |
1:29.0 | Tesla. Also go subscribe to the AppSuma.com newsletter if you are looking to start or grow a business or if you have a course, book or software, go to |
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